How to Achieve Sales Target

How To Achieve Sales Targets Sales personnel often ask themselves how to achieve sales targets? Prospects are more savvy now when buying products and there is a wider choice of products in the market place. What can sales people do to achieve these targets? 1. Selling Is About The Value The Customer Gets Many sales people study very well the features and functions of the products and services that they sell. What is more important is to understand what value the product or service brings to the person who buys it. For a given product, different people buy it for their own unique reasons.It is therefore necessary to know what are the kinds of needs that the product or service serves. You can then find out the needs of the prospect first and then only present your product or service in the light of their requirements. This approach will not only help you close the sale with the prospect that you are dealing with. It will help to increase referral sales that you can get. 2. Serve Before Selling Sales people can be so focused on selling that they may not realize that this approach is normally seen as very aggressive by the prospect.To understand the prospect needs and to serve the prospect with no expectation of selling is actually proving to be a much more effective way of selling. Once you know the prospect needs, be generous about tips on how the person can meet their needs. One of the options, of course, is to use the product or service that you are selling. This approach is subtle and non-threatening. Even if the prospect did not buy, the chances that they will refer you to someone else is high. In addition, they may later decide to buy your product. So, do remember to give your contact details even if you do not make a sale. 3. Strategize And Follow Your StrategyWhen you are faced with a question of how to achieve sales targets, the first step must be to strategize. Without a strategy, you will be aimlessly going through actions not really knowing if you can achieve your target. Then, of course, follow your strategy. In following your strategy, monitor the results to check if your strategy is working the way you intended it to. If it does not, then it is time to evaluate and make adjustments based on your findings. This simply means that you have mini-targets and dates against which you track your progress. While strategies are high level, they are still not cast in concrete.It will be pointless pursuing a strategy that you realize is not making headway. 4. Develop A Plan Based On Your Strategy It is important that a strategy is converted into a working plan with dates and expected results or deliverables at each of these dates. In the event that other people are involved, clearly state who is accountable for each of these actions. Identifying results or deliverables is important as these will indicate if the actions have been successfully completed. Use these results and deliverables as a basis to make any adjustments to your action pl an or even to the strategy if required. . Enjoy The Journey Make sure that the whole process of achieving sales targets is an enjoyable journey for you. If you find that it is not, you may want to find ways of creating some fun along the way. There are people who use fun stationery when planning and tracking their work. Even strategizing can be fun when using colors and pictures. Mind maps are a great way to get your creative juices flowing. Another way will be to reward yourself not just at the end of achieving your objectives, but also at milestone achievements. These do not have to burn a hole in your pocket.While you could take a holiday at the end of the project, at milestone achievements, you might want to reward yourself with watching a movie or buying that new pair of shoes. It could even be as simple as having that ice cream only when you achieve the milestone. Steps on strategizing, planning, tracking and rewarding are common thoughts on how to be successful at sales. Add to this the concepts of serving before selling and the value you bring to the customer, and you will have a winning strategy on how to achieve your sales targets.

Gender & Sexuality Essay

Here I am going to talk about gender and sexuality choices which are shaped by society. I am going to talk about the painful, bitter conflict about sexuality which is vexing us especially in the United States, and which we are imposing on the rest of the world. We will explore several different sexual choices, some have been around since the beginning of time, while others seem to be new to us all. The angry, hurtful debate in this country about whether we have the right to our own choices and should our legal and social structures be â€Å"gay, bi, tri-affirming† , or should we reject these aspect as part of our society. In order to be happy, in order to develop the capacities God has given us and in order to make the world the manifestation of justice that God wants it to be, we need to change the shape of society and change our understanding of our own selves. First you need to know the difference between gender and sexuality before we proceed. For many this seems to be a touchy subject. Gender is a range of characteristics of feminity and masculinity. Gender refers to the state of being male or female. â€Å"Gender† is now commonly used even to refer to the physical anatomy. Gender begins to be formed from the time a child is born. beginning with the obligatory pink and blue blanket, gender is implicated in everything we do. From the cloths we wear to the food we eat to the types of work we do, sex role differentiation, and pressure to confirm to the box of gender. Gender socialization starts at childhood and pretty much goes on until death. As a result of the pervasive attention that we give to gender, gender is pretty much implicated in everything we do. Beyond the basic fact that gender is something we focus a lot of attention on, there are a lot of strong opinions, theories, and emotions surrounding it. medical-dictionary.thefreedictionary.com/Gender+(sociology) Gender is and important topic  because, over and above all the argument and rhetoric and research and opinion, is the basic fact that all over the world, in pretty much every culture that exists, women are treated differently than men. I could be much  more elaborate on this gender topic although I would spend all day on this topic alone, so we move on to sex and sexuality. Sex is defined by the genitalia an individual possess. We will expand sex to sexuality, which refers to your sexual orientation. Sexuality would deal with your choice of sexual activity and your sexual feelings. So sexuality would refer to who you are attracted to. Wither it be man and women or two men or a mix of the previously mentioned. From the beginning of time the bible only stated the man and woman as being the â€Å"right choice† of sexuality. But as time goes on we are further understanding and studying different sexual choices. I want to go into detail on a few of these new choices of sexualit y. http://en.wikipedia.org/wiki/Sexuality In today’s society there exists a huge variety of issues with sexuality’s. Some topics when discussed tend to raise the blood pressure of many citizens. There are a handful of topics dealing with sexual choices that always seem to heightened opinions An issue that has in recent years, begun to command the intensity of the crowd, is the acceptability of homosexuality in mainstream society. People with a homosexual orientation can express their sexuality in a variety of ways, and may or may not express it in their behaviors. Many have sexual relationships predominately with people of their own gender identity, though some have sexual relationships with those of the opposite gender, bisexual relationships, or none at all. Until recently, homosexuality was considered strictly taboo. If an individual was homosexual, this revelation was considered a grave secret to be kept from all family, friends, and society at large. However, it seems that society has begun to accept this lifestyle by allowing same sex couples some of the rights given to heterosexual couples. The idea of coming out of the closet has moved to the forefront of homosexual individuals when it use to be the exception. http://en.wiktionary.org/wiki/homosexual Another type of sexuality is bisexuality. Bisexuality is romantic and, or sexual attraction toward males and females. The term is especially used to explain sexual attraction, sexual feelings toward men and women.with some sources try to say if they are bisexual the individual is attracted to all genders although it is unclear if there is more attraction to one more than  the other, or if you should be equally attracted to each sex to be considered bi-sexual. This matter is also controversial although I don’t find it to be under so much scrutiny as homosexuality. http://en.wikipedia.org/wiki/Bisexuality Today we also have come to put a small group of people who do not have sexual interest into a category called Asexual. Some say that the asexual category is used for those who are finding themselves for a brief period of time. Researchers so far are unable to agree on a clear definition of this sexuality choice, asexual. So far all they can agree on is asexual is a term to describe a lack or absence of sexual attraction or desire. Asexuality has great levels of variation from person to person. Every individual case that has been studied has been different. Most say they have sexual attraction but have no urge to act on it. This is because they have to true desire or need to engage in sexual or non-sexual activity. This means that they hold hands and cuddle but have no intentions of going any further. Also, some individuals will only have sex as a release but find little or no enjoyment of sex. Some asexual men are completely unable to get an erection and sexual activity is completely impossible for them. Asexuals also differ in their feelings towards performing sex acts. Some are indifferent and may even have sex for the benefit of a romantic partner, while others are more strongly against the idea even though they do not necessarily dislike other people for having sex as long as it does not involve them. Some researchers believe asexuality should be considered a disorder, while others find it normal. Only 2 to 3 percent of the entire world notably are asexual. There have been many studies although after reading many of them I don’t believe it gives accurate information on the classification of asexual. Asexuality is still a relatively new term and is yet to have a clear and distinct definition and or label. http://en.wiktionary.org/wiki/asexual In today’s society we have too many sexual choices to mention here. Although to give you an idea we have come to use a scale instead of a single box to identify your sexual choices. In the late 1940’s and early 1950’s a sex researcher by the name of Doctor Alfred Kinsey and his colleagues published two books called Sexual Behavior in the Human Male and Sexual Behavior in  the Human Female based on the study of human sexuality. These works are also known as the â€Å"Kinsey Reports†. One of Doctor Kinsey’s most well known theories is the â€Å"Heterosexual/ Homosexual Rating Scale,† which rates a person’s homosexuality or heterosexuality on a 7-point continuum. Kinsey said you had to keep in mind, however, that it is normal for a heterosexual person to have thoughts, dreams or even fantasies about members of the same sex as it is for homosexuals to have thoughts about heterosexuals. Thus, your â€Å"score† may not be a perfect 6 or 0. This scale say â€Å"How are gay are you?†. Zero being Exclusively heterosexual, one is predominantly heterosexual, only incidentally homosexual. Two predominantly heterosexual, but more than incidentally homosexual. Three equally heterosexual and homosexual, four predominantly homosexual, but more than incidentally heterosexual. Five redominantly homosexual, only incidentally heterosexual and six exclusively homosexual. This scale is more accurate to measure a individuals sexuality in today’s society. Society has changed over the years and we have to adapt to the changes. en.wikipedia.org/wiki/Kinsey_scale These sexual choices go much deeper into affecting what we want out of life and how we go about getting what we want. Having children or adopting is a major controversial aspect for gay, bi, transexual, and asexual individuals. Marriage for anyone but the man and woman can be a challenge to accomplish. Governments and laws in many states forbid or do not see any marriage but the man and woman. Religion which from the beginning of time has said that the only â€Å"right† relationship is the man and woman, although we are suppose to except others. It’s hard to understand what we are suppose to except or denie as a society. Although I do believe everyone should have their own choice to have control of their own lives and happiness. We as a society should not dictate what relationship is right or wrong. But I do see this topic as a pressing issue for all of us, especially with all the radical changes over the years. Only time will tell what the future will hold, although as more and more people come out it looks like the future society will be much more open then in the past years.

BLUE EYES TECHNOLOGY

BLUE EYES TECHNOLOGY Blue eye technology is a technology which is being developed so that the machines get sensational abilities and perceptual abilities just like our human beings. These abilities make the computational machines to understand the feelings of humans and this helps to interact with them. The main aim of this technology is to analyse human brain and understand their physiological conditions. Imagine a world where humans can communicate with their computers. This concept was first developed by a research team in IBM at Almaden Research Center (ARC) in San Jose, California since 1997.This based on the idea of Paul Ekan’s facial expression. The etymology of the term blue eyes goes as blue stands for Bluetooth technology which is wireless and the term eyes are used because it is the only part that helps us in finding the human expressions easily. The main aim of this technology is to provide computers all those human abilities of understanding the feelings of others by just recognizing their facial expressions, and the tone in which they speak so that these machines would interact with human beings very easily. It could understand your feelings even with the touch of the mouse. For example, if you are really tensed and you want to call your friend; this technology automatically understands the urgency and calls your friend who is working in your office or someone who is very close to you. In short its objective is to provide sessional and perceptual powers to machines to interact with humans and help the in all situations. Hence computer could act as intimate partners to humans. This technology works with the combination of both software and hardware components. Central system unit and the data acquisition unit act as the hardware component. Microcontroller acts as the heart for this technology. Bluetooth technology is used for connecting both hardware and those software units. We could use this type of technology in all working places to understand the emotions humans and to record them. It generally consists of the following units data acquisition unit Central system unit The software unit It is otherwise called as mobile measuring unit. The main objective is to get the physiological information from the sensors and transfer it to central system unit. This is done for processing purposes and for verification too. A Bluetooth is integrated with the DAU is used to send the data to the central system. Both CSU and DAU contains their own pin codes and id numbers for authentication purposes. The components that are used are five-key keyboard, beeper and LCD for displaying purposes. The voice is transferred by using a headset. The next component being used is the CSU. It contains a codec and a Bluetooth module. codec refers to those voices transmitted information. This part is connected to our computers by using a USB cable or a parallel cable. The microcontroller which is present in it handles the UART transmission. The physiological condition of the operators will be continually supervised by this blue eye technology software. The operators real time physiological condition will be respond by the software. It helps to transfer the data from manager to analyzer. The data visualization module supports the user for interface section. It will continually fetch the information from database and record audio, video and physiological parameters of the user if the visualization module is offline. The blue eyes software is mainly enables to know about the physiological condition of the operator. To design a computational machine having sensory and perceptual abilities like human beings, we are using ‘blue eyes technology. This technology uses most modern cameras, microphones and advanced non-obtrusive sensing techniques to interact with humans to understand the emotions of human beings. The process of making sensing and emotional capabilities by computer is called Affective computing. Steps involved for designing this type of computers: Process of giving sensing capacity. Human Emotion detection or Affect Detection. Respond appropriately and properly. Brain computer interface is to develop an adaptable computer system. These types include speech recognition, eye tracking, facial recognition, gesture recognition etc. Blue Eyes technology enables the machines to identify the minor emotional variations of human being by a single touch on keyboard or a mouse. According to the emotion level the machine started react with the user. It is a substitute for usually available machine vision face or eye recognition methods. The glass senses and identifies the expressions by analyzing the facial expressions method. The Simple User Interest Tracker: The SUITOR is having the ability to maintain an intimate relationship between the human and the computer by using the revolutionary approaches towards the machine. It continuously analyze where eyes is focus on the screen. Artificial Intelligent Speech: The working environment should be very important for implementing the Artificial Intelligent Speech Recognition system in Blue Eyes technology. Some important factors that influence the features of speech recognition system they are user’s speech, grammar, noise type, noise level and position of the microphone. This THE BLUE EYES technology assures appropriate techniques. It simplifies the life in a more elegant and user friendly way in computer device. Blue Eyes will reach as your handheld mobile devices in future generations.

Politics of the Developing World Essay Example | Topics and Well Written Essays - 1250 words

Politics of the Developing World - Essay Example On the other hand, the south comprises of Africa, Asia, and Latin America. Political Economy This is a term used to describe the relationship between the state, the legal system, and the economy. In general, terms it captures the interplay between the three facets in a way that determines the stability of countries and the economic structures. Development refers to the growth of a country in terms of matters of economy, governance, and human development. The term embraces such areas as the growth of GDP, economic growth in relation to the improvement of infrastructure, healthcare, education systems, and other indicators of growth. New International Economic Order The term describes a combination of proposals created by developing countries in the 1970s with the objective of improving their economies. The proposals included the improvement of trade terms through favorable tariffs and enhancing development assistance. Walt Rostow (1916-2003) He was a renowned American economist and an acclaimed political thinker. Rostow was a staunch defender of capitalism and policies of a free enterprise in the twentieth century. Rostow played a significant role in determining US foreign policies particularly with regard to Asia. Raul Prebisch (1901-1986) Prebisch was a renowned economist from Argentina remembered for contributing to the development of structuralist economics. He developed a trade-focused approach on matters of development and recommended preferential treatment for some countries in trading matters. Hans Singer (1910-2006) Singer was a German development economist. He believed that terms of trade generally do not play to the advantage of primary producers. He advocated for the increment of foreign aid to poor countries. Hegemonic Stability Theory The theory was developed for understanding international relations. The leadership of a hegemon in whatever form eventually results in the deployment of its influence on economic systems. The theory is largely attribut ed to Robert Keohane although various theorists who gave it varying interpretations developed it. Joseph Stiglitz (1943-Present) Stiglitz is an American economist well known for his strong support of globalization and the creation of free market economies. Much of his contribution in economics are in the areas of income distribution, international trade, corporate governance, and other areas that relate to modern economies. Section B 1). Different Interpretations of Poverty The United Nations approach to poverty was largely focused on the aspects of unemployment, equality, and poverty. On the other hand, the Bretton woods institutions focussed largely on the aspect of economic development as the key driver of development or the elimination of poverty. The United Nations was cognizant of the fact that economic growth does not necessarily translate into development. The difference between the two systems is mainly focused on the human factor at the core of the developmental initiative s. The IMF and World Bank kind of development was largely hinged on the development of free-market economies, which would spur economic growth and eventually lead to the elimination of poverty. 3). Realism, Institutionalism, and Structuralism The realist view, as understood within the framework of the International Political Economy (IPE) was based on policies that supported the use of tariffs to shield weak and infant economies.

The Matrix Movie Review Example | Topics and Well Written Essays - 750 words

The Matrix - Movie Review Example V. In conclusion, one may note that at the time of its production, The Matrix stood apart from other science fiction films in that the successful communication of the plot and story was inextricably dependant upon the formulation of such technologies as would do so. The Wachowski brothers' 1999 film, The Matrix, has been hailed by numerous critics as a revolution in cinematography. As the professor of film and cinematic arts, Adriana de Souza e Silva (2004) remarks, the use of revolutionary cinematographic techniques successfully allowed for the depiction of unreal' space as both real and material. Apart from the fact that the techniques used both communicated and served the plot, the fact is that they allowed the filmmakers to depict the worlds of cyberspace and the mind as if they were material realms of existence, even as they constantly reminded audiences of the hazy and ephemeral nature of that world (Silva, 2004). While the cinematographic effects and techniques in The Matrix have been dismissed as eye candy' by some critics, a discursive analysis of these techniques, with specific focus on bullet time, shall demonstrate the extent to which The Matrix, not only represents a revolution in special effects technology but has successfully emp loyed those effects to actualise and materialise an otherwise immaterial world and existence. The Matrix unfolds within the ephemeral landscape of a quasi-cyberspace, difficult to depict or define. As noted by the American and cultural studies scholar, Tim Blackmore (2004), the world of The Matrix is almost impossible to define, let alone depict in material fashion, insofar as it exists somewhere within the mind and is shaped by a cyberspacian high-tech existence which is simultaneously real and unreal. The storyline, inasmuch as it derives from the traditional evil versus good, light versus darkness theme, is familiar but the world in which it unfolds is highly unfamiliar and, as such, alien to the audience (Blackmore, 2004). Within the context of Blackmore's (2004) observations, one may define two challenges before the filmmakers. The first is to exploit cinematographic and lightening techniques to their limit for the explicated purpose of both visualising and rendering real, the unreal world of The Matri

Multicultralism Essay Example | Topics and Well Written Essays - 2500 words

Multicultralism - Essay Example As the first man found his way to the trunk, he stroked the beast, calming and reassuring it that they meant no harm. The others eventually found the animal, and they spent most of the afternoon stroking and feeling the pachyderm in order to determine just what an elephant is, and to build a clear image in their own minds. As the sun began to set, the animal meandered off, leaving the men to discuss their experience. The four were each excited, and burst into chatter as they found their way back to the path which led to their village. "What a majestic beast the elephant is," said the first. "An elephant is like a large tree, strong and unbending; only with skin hard and strong rather than rough bark." This man had been holding the elephant's leg, and could only visualize the creature in terms he could compare to a familiar object. "A tree, did you get lost in the forest again" asked the second. "An elephant isn't like a tree. It is long, and winding. An elephant has many rumples up and down its back, and when it breaths, the moist air is like a windstorm." This man had been grasping the elephant's trunk, and he was sure that his encounter with the beast was the correct one. The other two added to the argu... The fourth had encountered snakes before, and this elephant was no more impressive than these. The four men became so heated in their debate, defending their own positions rather than listening to the others that their conversation ended in stony silence. Eventually, as they came across different paths in the jungle the men separated. Each decided that he could better experience the jungle by themselves than to continue company with a group of blind and ignorant men. Sadly to say, none of the men made it out of the jungle alive. Blind and alone, they made easy prey to the land's natural predators. This fable is an accurate illustration of the current multicultural debate. The parties debate who social order should be arrayed as a result of a multicultural mindset. The factions fight over verbiage, stereotypes, and even the purpose of educational, political and social order in order to defend their own perspective. While each faction has its own piece of accurate truth, the idea of creating a culture together is quickly becoming lost in the disagreement. As a result, our culture is more at risk of loosing the strength and protective power it once had when all our citizens were working for a common good, for a common goal, for a strong and prosperous economic and social structure which provided opportunity for all its citizens. Defining the elephant Harrison gives this rather vague definition. "Multiculturalism...is a theory (albeit vague) about the foundations of a culture rather than a practice which subsumes cultural ideas." (Harrison, 1984) His input is about as helpful as asking directions from one of the proverbial blind men. But the idea is that a multicultural mindset is one which recognizes, and even promotes the

History of Western Civilization Essay Example | Topics and Well Written Essays - 1000 words - 1

History of Western Civilization - Essay Example The description of the building of Nazi power is one of the main contributions of the book, specifically by showing how the Germans were interested in the desire for change. This began specifically with the post World War I mentality, specifically which came from the Versailles Treaty. From this treaty, most in Germany believed that they were losing a sense of Germany and the political rights that were needed for the country. Being able to regain the ruins of World War I and the battles that were still occurring from the treaty that was not desired was the main political justification that was noted. When the Nazi Regime began to establish, it was justified as a way to keep the patriotism of the country alive and to create a better initiative to rebuild the country in a way that would benefit all that were in Germany at the time. When the political regime began to take over, the attacks were on the movement against the Communist regime. This ideal was one in which most Germans didnâ €™t believe in and which found to be a way to lose freedom and rights. The attacks made politically were ones which initially most Germans opposed, which allowed them to gain an understanding and insight into the politics, while giving support to the Nazi power. After the political regime continued to grow, those that were involved with the movement recognized that there were also attacks on socialism; however, like the Communist approach, most didn’t oppose these beliefs. When the Nazi party came into full effect, the Nazis that supported the opposition to the other political regimes were in a position where they had to politically support the dictatorship which had arisen. â€Å"When the Nazis attacked the Communists, he was a little uneasy, but, after all, he was not a Communist, and so he did nothing; and then they attacked the socialists, and he was a little uneasier, but still, he was not a socialist, and he did nothing; and then the schools, the press, the Jews, a nd so on, and he was always uneasier, but still he did nothing† (Mayer, pg. 169). These quotes show how the Nazi regime initially didn’t have the connection in beliefs, making those involved in politics to continue to support what was occurring as a better alternative. By the time the attacks moved into the war, it was too late for the Nazis to go against the political power. If this was done, then the movement against the patriotic movement would have led to the individual being attacked or dead. The establishment of the Nazi power not only had the agenda of building the political system. There were also promises and beliefs that were based on rebuilding the cultural and economic status of the country. The treaty and the loss of World War I had led to downfalls within the country as well as with global relations. The suffering that Germany was going through led them to believe that grabbing onto a new order and way of working within politics would lead Germany back to a better system. The economic status, through this new order, could help to strengthen Germany. More important, the order worked culturally, specifically because it built national pride and the ability to be a part of Germany. The cultural and economic affiliations combined to create a rebuilding of Germany and to ensure that there was a different way in which Germany could begin to recount for the current losses. As the regime began to grow, Nazis began to

States often employ the media to mobilize support for war efforts Essay

States often employ the media to mobilize support for war efforts. Discuss the processes at stake in relation to Gulf War II - Essay Example This phenomenon is obviously not new. The experience of the armed forces of the United States in the post-Cold War illustrates that triumph on the combat zone is rarely as effortless as overpowering the opponent by military might. From the time of the Civil War at least, subjective arguments related to the influence of the media on American wars have generated debate among journalists, scholars, the military, and government authorities as they carry on arguing the role and effects of the media (Katovsky & Carlson 2004). Traditionally, debate over the issue of the role and influence of the media has become especially serious when national policies carrying out the conflict are seen as being either weakening, or very slow to realize their political goals (Lewis & Rose 2002) to the detriment of increasing fatalities. Under such conditions, opponents of the media have been traditional in charging the press of editorial prejudice that weakens public support for war efforts, whereas most j ournalists have been similarly traditional in justifying that they are only realistically presenting what they witness and observe (Smith 1992). This issue perhaps acquired its most rigorous critique and evaluation after the Vietnam War, when the influence of the media over national policy and public support became the topic of several concerned groups, conferences, academic conventions, and innumerable publications (Murphy & White 2007). Quite distressing was this series of stern examinations that the issue of media prejudices and its effect on public support and national policy throughout the Vietnam War persists to emerge as a permanent point of comparison (Murphy & White 2007) at once every time the United States has engaged in later conflicts. This controversial debate is again apparent in present-day comparisons of the news reporting of the Vietnam War with that of the second Persian Gulf War, awakening new discussions concerning media influence over national policy and public support (Katovsky & Carlson 2004). Due to this resurfacing debate, it is suitable and important to reevaluate the influence and role of the media in contemporary conflicts. This paper focuses on the function of the media as an instrument to mobilize public support for war efforts, specifically focusing on the second Persian Gulf War. The Process of Political Persuasion or Public Support Mobilization Persuasion is essential to the discipline of Media and International Relations because a great deal of it concerns persuasion. Scholars investigate persuasion by examining attitudinal mechanisms after disclosure of certain information (Johansen & Joslyn 2008). A major sign of persuasion takes place when transformations in the information setting are followed by attitudinal changes. Opinions about President Bush and his campaign against Iraq altered significantly prior and during the preliminary stages of the war as the government justified its objective (Johansen & Joslyn 2008). What sp urred these attitudinal changes was public recognition of particular information circulated by the administration of Bush and extensively covered by the news media. Apparently, the source of information is vital in persuasion. Information sources deemed as truthful, sincere, or credible are more influential than doubtful

Misconception Essay Example | Topics and Well Written Essays - 750 words

Misconception - Essay Example For example, it is often thought that one cannot make a diagnosis of Tourettes syndrome without coprolalia.†1 There are several negative elements about the illness which can be blown out of proportion, thus leading to such misconceptions. The author of one book about Tourette’s â€Å"discusses how the medications, stigma, misunderstandings, and ignorance surrounding this disorder† have affected him.2 Some people have also decided to write what it’s like to live day-in, day-out with TS. Another author, Chris Mason, also decided to publish a book about Tourette’s. He â€Å"decided to inform the world about what its really like living day to day with Tourette’s†¦then [he thought]: What if I can have other people that have Tourette’s share their stories with me? From this simple dream came a collection of over twenty heartfelt and inspiring tales about normal everyday people who have Tourette’s and what its like to walk in their shoes.†3 This author described what it was like to live with Tourette’s on a daily bassis. â€Å"Over the course of his life, Chris has experienced everything from discrimination to misunderstanding to his family falling apart and even the loss of his mother, but he still gets up everyday with the hope that one day things will change.†4 There are a lot of people out there who still believe that coprolalia is the singular and necessary element one must have in order to have TS. â€Å"Many peoples concept of Tourettes syndrome includes people blurting out curse words. Stressing that dramatic aspect makes good TV† but has no bearing on real life.5 Coprolalia, versus a normal person swearing, takes on particular cultural interest because most times these are phrases which are—for normal people—verboten. So yes, these words are forbidden. When someone with TS uses these words, it shocks people—and it awes them. Why is this? It’s not exactly certain. Some people do think that the

Penn State Child Abuse Scandal Article Example | Topics and Well Written Essays - 500 words

Penn State Child Abuse Scandal - Article Example They were aware of the sexual scandal but they took no action. Joe Paterno and Graham Spanier should have reported the matter according to the judgment. This article provides information on the modes of handling child abuse cases. For instance, the judgment passed on the article is a warning to other members of the public on the dangers of molesting teenagers. From the case, it is notable that whoever participates in abuse directly or indirectly is liable for punishment (Chappell 1). Criminal investigations should enhance justice regardless of the time it takes the jury to conduct an investigation. Cases of abuse are not new in Pennsylvania but the magnitude of the acts is surprising since they are escalating. This means that the jury’s investigation will guide future criminal investigations. The 10 molested teenagers received justice from the courts because of the criminal investigations. Moreover, the victims learned of their civil liberties as minors. The judgment helped in uplifting the moral standards of the people in Pennsylvania. This means that in the future people will avoid engaging in criminal acts, since the sentencing proved that the jury had devised the best approach to handling cases of child molestation. Severe punitive action taken upon the offenders signified that any form of abuse was a crime in the society. A detailed investigation prior to passing a judgment on a case ensured fairness in sentencing offenders of any form of abuse. Generally, child molestation can be prevented in future when authorities provide children with channels for expressing their views. This can be enhanced through implementing laws that discourage child abuse in the society. People should be empowered to report on cases that decay morals in the society (Chappell 1). Importantly, there has to be a collaboration of various parties for justice to be delivered in any criminal case. According to the case, failure to act

Echoes of Heaven Essay Example for Free

Echoes of Heaven Essay The world today seems to be going further and further from Christian Values. Denominations are arising against each other time after time. We no longer hear the proper preaching of the gospel because preachers prepare their sessions to suit the audience and therefore a lot of truth is left uncovered. A Christian who performs and leads a true Christian life seems very outdated. There are rumors of wars everywhere in the world today. People seem to rely on technology much more than on God. I am a born again Christian, I have been a Christian since I was born but there is a huge difference in my life after I accepted Jesus Christ. I have received tangible breakthroughs and therefore when I say so much truth is left uncovered in today’s churches I do it with reference to my personal experience. Sometimes suffering comes our way because God wants to show us our weakness without Him. We must rely on Him and not on our own understanding. I have observed Muslim practices closely and they are more devoted to their religion and believes than Christians! Charles I agree that God’s Love is better than Life Itself and would very much want to know where to get the book.

Government Aid in Africa’s Education Essay Example for Free

Government Aid in Africa’s Education Essay America has had a great influence on Africa’s developing education system. The reason I have chosen this article is because it gives a brief look into how American organizations have played a big role in the advancement of Africa’s education. The article informs me that some of the same educational programs African-Americans are provided with in the U. S. were exported to Africa. The cities that already had a decent economy received them first. In the 1970’s Europe and America promoted education to Africa but many rejected the programs. They supported missionary and independent African schools because they provided higher training and education. Within the book, The Boy Who Harnessed the Wind, it states how the books that William borrowed from the library were donated by an American organization. Without those key books on physics and engineering William probably would not be where he is today. This article proves how much of an influence America has had on the rise of Africa’s education. I wanted to know how much assistance did Africa’s education development received from America. The article shows how American organizations have made a great impact in Africa’s education. Unfortunately the article didn’t give me all of the exact information that is needed. Indeed, it states the programs that have basically helped Africa stats its educational foundation. It lacks information on America’s current government help. It also does not tell the current state of Africa’s educational system. Information on more organizations and grants that have helped is also need. Research Improvement Completing this assignment has improved my research strategies exponentially. The school advance search has helped me out a lot with this assignment. At first my research strategies were poor and not at the collegiate level but now they are improved. I believe they will enhance throughout my years in college now. I am extremely proud of myself and thankful for the librarian showing us this great way to do research.

A Famous South Indian Restaurant In The Uk Marketing Essay

A Famous South Indian Restaurant In The Uk Marketing Essay Mirch Masala, a famous south Indian restaurant in the UK started in the year 1995 in Norbury, establishing branches in Tooting in the year 2001, Southall branch in April 2004, Croydon and East London branch in 2005 and Ilford branch being the latest in February 2009, under the watchful gaze of its owner and founder, Mr. Riaz Hassan Sabir, 49. It bears the name of most basic ingredient of Indian cuisine. The specialties are karahi and barbecue dishes. All food is prepared fresh on the premises, which may explain the massive popularity, as it tastes so fantastic. Mirch Masala has a string of awards to its credit. The Norbury branch won a highly commended in the Croydon Guardians Restaurant of the Year awards and the Tooting branch won its region in the Tiffin Cup and has gone on to the national finals. Mirch Masala has been the winner of a number of UK restaurant awards, the latest being TOP 100 RESTAURANTS OF UK voted by EVENING STANDARD (AUG 2003). Business portfolio The entire business is build upon a horizontal integration, dealing only with restaurant business. Expanding its wings in the South London with a total of 6 branches, all branches approved by Halal Monitoring committee, UK. Having the same menu and same style of preparing the food in all branches is unique in Mirch Masala. Mission Statement To provide customers the authentic taste of Indian cuisine and be the best in the Industry on a consistent level Overview of Business Mirch masala started with the first branch in Norbury and succeeded over a period of time, developing further with 5 more branches to its profile. Having over six branches, Mr. Riaz Hassan Sabir enjoys reaping a good profit and delivers excellent services with good quality of food equally over all branches even though the branches are decentralized. Employees come from the same Asian background that has enough idea about Indian cuisine. The business comprises of over 60 employees in all the branches with seating capacity of 170 in Croydon branch, 320 in Ilford, 130 in Tooting, 160 in Norbury, 140 in Southall and 120 in East Croydon. Branches Norbury Restaurant 1416 London Road, Norbury London SW16 4BZ Tel: 0208 679 1828, 0200 765 1070 Email: [emailprotected] Tooting Restaurant 213 Upper Tooting Road London SW17 7TG Tel: 0208 672 7500, 0208 767 8638 Email: [emailprotected] Southall Restaurant 171-173 The Broadway Southall, Middlesex UB1 1LX Tel: 0208 867 9222 Email: [emailprotected] East London Restaurant 111-113 Commercial Road London E1 1RD Tel: 0207 377 0155 Email: [emailprotected] Croydon Restaurant 40-42 Southend Road Croydon CR0 1DP Tel: 0208 680 3322, 0208-6809898 Email: [emailprotected] Ilford Restaurant 7-13 Goodmayes Road, Goodmayes Ilford, IG3 9UH Email: [emailprotected] SWOT Analysis SWOT analysis is a strategic planning tool used to identify internal factors such as strengths, weakness of a business and external factors such as opportunities and threats which should be addressed on the right time in order to be successful over a period of time. SWOT analysis of Mirch Masala Restaurant is identified and specified as follows. Strengths The exterior and interior of the restaurant is clean and tidy The quality and service of the restaurant has created a good brand image over a period of time Gaining of awards covers more customers and provides confidence to the business The restaurant has take away options and also provide outdoor catering service They provide buffet services which creates attention in the minds of the customer, a chance for more people to get the taste Customers of Mirch masala enjoy the bring-your-own liquor policy without any extra cost Dishes are freshly prepared on the premises and the quality is good Higher level of transparency makes the customers feel comfortable about the food they order and about the service they get The restaurant is Halal Meat certified, which covers religious aspects as well Having a own meat shop reduces the expense of purchasing meat which are Halal Free home delivery up to 2 Mile radius for orders over  £15.00 Weaknesses Dishes not being highly priced is a disadvantage, as the quality provided deserves to be priced a bit higher compared to other restaurants Employees from Asian background may affect the kind of service the native people of UK expect Not enough advertisement of the restaurant is given as Marketing plays a vital role The restaurant does not have kebab dishes as people expect a restaurant like this to have kebab dishes since the quality they provide is good and up to the standards Opportunities Expand their business by opening new branches outside London and also in Central London Include kebabs and grill dishes in the menu to attract more customers Main competitors are running slow due to recession, this is a good time to develop with good marketing Threats The competitors are lowering their prices as succeed over Mirch Masala as they offer dishes with low price Recession has affected their business enormously as the business is running slow due to this reason New competitors are opening up businesses in their region which affects business Competitor Analysis Competitor analysis is another important tool in management planning process. In order to succeed in a business, one must keenly watch his competitors. Competitor analysis has several important roles in management planning. To help management understand their competitive advantages and disadvantages, generate understanding of competitors past, present, and future strategies and develop strategies to achieve competitive advantage in future. Mirch masala as a restaurant serving authentic Indian food has many competitors in market as there is a huge pool of Asian population available in the area. The main strategy of Mirch masala is to run business where there is an availability of Asian population, but they need to change their way of thinking and apply some new strategies as competitors are spreading everywhere across. Mirch masala have less competition in the areas where they have established. When they expand their business they need to address geographic issues. Their main competitors are Lahore Kebab, Masala World and other local restaurants. Masala Zone Masala World Group A quick glance at the business Masala zone restaurants display the passion to give real Indian cuisines, friendly service, good value and strong design. The creators are Ranjit Mathrani, his wife Namita Panjabi, and Camellia Panjabi Namitas sister, after success with the acclaimed Indian restaurants Chutney Mary and Veeraswamy. They are ground-breaking, casually stylish and fun Indian restaurants. They combine contemporary design with Indian popular art. The first masala zone restaurant in Soho opened in 2001 and rapidly became one of the most popular Indian restaurants in the UK. The food has the traditional Indian emphasis on healthy eating, balanced meals, fresh food and exciting dashes of spice Strengths: Quick and friendly customer service Clean and tidy environment Exotic Indian ambience in different branches to enlighten customers with the traditional Indian art Quality food, good service and value for money A bit highly priced, targeting niche market Specialties from many diverse regional cuisines of India Chefs are recruited directly from different regions of India, saving cost of training and who are best in their field creating their own specialties Different techniques of cooking to get that unique taste according to the dish Weaknesses: Different branches with different kind of environment may put customers in dilemma about their expectations of the restaurants environment Lower line of transparency Absent of Buffet service Different branches under different name Target Customers: Masala Zone is with no doubt providing exquisite and traditional Indian food focusing mainly to spread its essence to every person in London. This particular restaurant is for all who envy Indian food. Customer base is not filtered, as they concentrate much on the quality, taste of the food and service which is their core strength. Geographic spread: Having branches in Bayswater, Camden town, Covent Garden, Earls court, Fulham, Islington and Soho, their motive is to keep show cast their restaurant according to different locations. They are not widely spread as they have a established their business in London. Lahore Kebab A quick glance at the business Lahore Kebab House is one of the very few restaurants in London which offer real authentic Pakistani cuisine. The sensational aroma of our sultry meals is guaranteed to entice your taste buds. Our visibly open kitchen allows you to witness the high standards of hygiene and quality that we are committed on maintain. The spacious premises of the Lahore Kebab house provided a relaxed environment for you to comfortably enjoy our food. With a history of serving excellence for over 40 years, the Lahore Kebab House can confidently claim to be one of the best Asian restaurants in London. The level of spices can be maintained according to the desire of our customers upon request. Strengths: Strong brand image over a period of time attracts more customers Providing hygienic and good quality food Higher line of transparency Highly priced Weaknesses: Not in attractive place Unavailability of drinks such as Wines and beers Lack of promotional activities No proper marketing strategy is used, as in poor website is maintained Marketing Strategies Every marketing strategy is unique, but if we abstract from the individualizing details, each can be reduced into a generic marketing strategy. There are a number of ways of categorizing these generic strategies. But when comparing Mirch Masala with its competitors we suggest the following strategies on a timely basis to cover the market and become more successful. Growth strategies: Product development The restaurant needs to include various dishes like kebabs and other Indian varieties, so they can cover the existing market and build their own brand in order to defend themselves from new entrants. The restaurants can start selling drinks and spirits on their own premises as to increase profit and lessen the burden of customers to bring their own liquor. Market penetration Mirch masala needs to penetrate the existing market by implementing promotional activities such as advertising, door to door distribution of leaflets. Market development The business is despite of being successful, still faces a fierce competition with its local players. The restaurant needs to open up new branches in other areas of London and few branches in Central London as they are financially strong. Market differentiation After development of their market, Mirch Masala needs to target on Niche market by increasing the price a bit higher as Masala Zone. The reason behind this is the quality and taste of the food they provide, which needs to be addressed strongly. People tend to think that the cheaper the price the worse the quality. Gant Chart Figure 1: Illustration of Time bound recommended strategies for Mirch Masala Recommendation Despite of being successful in the market, Mirch Masala needs to implement the recommended strategies in order to enter new markets with product development and making it target the niche market. To increase the customer base, build a stronger brand image and be successful. References

Free College Essays - Character Analysis in The Portable Phonograph :: Portable Phonograph Essays

The Portable Phonograph - Character Analysis    Walter Van Tilburg Clark's short story, The Portable Phonograph, is a tale about the last survivors in the world after the total destruction of a war. The author gives clues and hints of this throughout the beginning by writing in a narative voice and describing the scene in dark war-like terms. The characters are then introduced as a group of men huddled around a fire. The older of the men, Doctor Jenkins, is the leader and his character is full of personality that can be analyzed by the reader. He is the owner of the shelter that they meet in. This paper will point out the different aspects of the old man in this story and state conclusions that can be drawn from them. The men in this story are obviously amused by the slightest little things. They occupy themselves through book readings from a collection that one man has. Each of the men has their contribution to the group and together they endure a time of devastation by entertaining each other. The older man has a record player that he brings out once a week for the listening pleasure of the group. He is very proud of this treasure. It has sustained through these hard times just as he has and he limits his use of it to make it last. He owns only three steel needles and he gets one out to use because on this particular occasion, their is a musician visitor with them. The other men act as excited as children. They listen to the record and then leave the doctor's house. Doctor Jenkins is nervous and suspicious at the end of the story when the other men leave. "With nervous hands he lowered the piece of canvas which served as his door, and pegged it at the bottom. Then quickly quietly, looking at the piece of canvas frequently, he slipped the records in the case..." (Clark, page 241). He feels that "everything he has" is at risk with the greed that a time like this could produce in the other men. He is secure and comfortable with the things that he has and he doesn't trust the others. He then hides his treasures away in a safe place after they leave. As he gets into his bed he feels the "comfortable piece of lead pipe" with his hand.

Two Reasons why Water Resources and Traditional Rain-fed Farming in Wes

Two Reasons why Water Resources and Traditional Rain-fed Farming in West Africa have Declined Declining water resources are one of the causes of the efforts to raise the productivity of the traditional rain-fed farming in West Africa and have affected the growing season and water conservation. With the shortage of water comes the potential for conflict between several African countries. Water resources are declining in West Africa. The annual renewable water resources in West Africa reported by the World Bank in 1994 was about 350 billion cubic meters (1 cubic meter = 35.3 cubic feet). This averages out to 1,400 cu m per person per year, which is less than 20 percent of the world median water consumption per person (Rogers, 1997, 1). Water availability per capita is predicted to drop to less than one-half the present inadequate levels by 2025 (Ayub, 1994,1). North African countries are also entering a critical dilemma regarding declining water resources. At the rates of their water consumption, all available water resources will be used up within 15 years. In both the northern and western regions, water demand is continuing to rise because of growing populations and expanding economies. For instance, in Burkina Faso, the women must walk 20 miles just to get a jar of water for their families (Ayub, 1994, 1). Traditional rain-fed farming in West Africa has always been difficult. Seven of the West African countries are among the poorest in the world,1 so they have to continue the traditional method. Despite the extremely harsh environment, agriculture plays the most important factor in the economy. Farming supports 75 - 90 percent of the population while only four percent of the land can be classified as arable. The d... ...l. 159 (July, 1993): 209-218. Ayub, Mahmood Ali, and Ulrich Kuffner. "Water Management in the Maghreb." Finance and Development. no Vol no. (June 1994): 28-29. Day, John C. Soil and Water Management in West Africa." Foreign Affairs. 289 (October 23, 1989): 1-10. Pearce, Fred. "Water Supply: The World's Next Challenge." New Scientist. 129 (March 23, 1991): 34-40. Moorehead, R. "Access to resources in the Niger Inland delta, Mali. Environmental Issues in African Development Planning. Ed. J. Seeley and W. M. Adams. Rogers, Peter. "Water Crisis in the Middle East and North Africa." Britannica Online. [CD-ROM.] http://www.eb.com:180/cgi-bin/g?DocF=boy/98/L04181. html&bold=on&sw=. 1998. Scudder, Thayer. "River Basin Projects in Africa." Environment. 31 (March, 1989): 4-31. Starr, Joyce R. Starr. "Water Wars." Foreign Policy. 82 (Spring 1991): 17-36.

Floor Exercise :: Exercise Physiology

Floor Exercise   Ã‚  Ã‚  Ã‚  Ã‚  Floor exercise is a sequence of tumbles, leaps, and balances, which make a gymnastics performance. No equipment is used, only a mat and open space. At competitions, judges look for good posture, proper technique, continuity, and variety.   Ã‚  Ã‚  Ã‚  Ã‚  Floor exercise builds confidence and character. Your self confidence increases as you learn body control. As you become involved you will gain self discipline. You will learn valuable lessons about exercise, eating correctly, and getting the proper amount of rest, leading to a healthy and longer life. Competitive acrobatics have various levels at which people can participate and gain recognition for achievements. Most important, floor exercise is fun. More challenging the than other activities. Tumbling is considered the basis of all acrobatics. Although it is not one of the four Olympic competitive events, tumbling is important because the skills you learn will help you perform the other events. For example, the basic forward roll can also be performed on the balance beam and in the floor exercise, and is important even when learning the vault and the uneven bars.   Ã‚  Ã‚  Ã‚  Ã‚  The best way to learn floor exercise is through progressions. A progression is a step by step method of learning skills, beginning with the easy ones and gradually mastering the more difficult ones. If you wanted to learn a forward somersault, you would not just start out trying to do the somersault. Instead, you would learn a whole series of skills one by one, moving along to the next one only after you mastered the first. It is important to be patient when learning floor exercises through progressions. Do not move on to the next skill in the progression until you and your coach have determined that you are ready. This method will allow you to learn a large number of skills while having fun and developing confidence. If you find a skill to be particularly difficult to learn, perhaps you are trying to take too big of a step, or too many, in your progression. Ask your coach for assistance. She or he can almost always give you smaller steps that will help you reach your goal. In learning acrobatics or any other sport it requires that you also learn the language of the sport. The language of acrobatics is quite complicated. For example, a forward roll is done on the ground, but a forward somersault or salto is done in the air. Someone might think that you have learned a front flip, but you will know that this is really a salto.   Ã‚  Ã‚  Ã‚  Ã‚  Floor exercise is fun and one of the best overall physical fitness

Kudler Fine Foods Innovations Essay

We wish to identify the internal and external drivers of innovation for Kudler Fine Foods. We also wish to describe how innovation design and creative thinking might benefit the Kudler Fin foods in terms of meeting the organizational objectives Kudler Fine Foods is a special experience everyone should have. Kudler Fine Foods is an upscale specialty store. Their Mission statement says that our selections with the experienced, helpful, and knowledgeable staff merge to offer each customer a delightful and pleasing shopping experience. Kudler Fine Foods has to be continually innovative in order to differentiate themselves from other stores. They are known for their very extensive domestic and imported wine list along with other spirits, home baked breads in the old style European bakery, specialty meats and seafood are organic, and gourmet cheeses, irish butter and organic milk and finally the produce of over 350 vegetable, fruits and herb and spices. Kudler Fine Foods is founded by Kathy Kudler and the tone of the organization is based on her personality and dedication of gourmet foods. The attitude of the organization is friendly and open. Many employees know each other because of there are only 3 stores in the San Diego area. They interact on a more personal and friendly level. Kudler not only offers a commitment to the customers but also with the organization itself. They do this through their strategic objective, expanding services and improving operations of efficiency. Kudler appears to be an informal organization by offering parties in the store to show customers how to prepare specialty foods. The culture is upscale and chic as is evident by their gourmet products which draws a high margin. They emphasize social networking with their gourmet products. Kudler strives to differentiate themselves from other markets by offering points for high end gifts, first class airline upgrades and specialty products. Technology at Kudler Fine Foods is known because of the implementation of the frequent shopper program. Information is easily gathered by this program about customer purchasing habits. This allows the company to give special attention to customers such as coupons and discounts. This also allows the company to determine what products should be ordered more often, where they should place the product in the store and how to mark the product better. Self checkout lanes allow the customer to bag and checkout their products without a cashier which cuts down on the labor cost saving the company some money. Kudler’s Managers have  motivation, desire, and responsibility in their employees. The majority of employee’s at Kudler are satisfied and committed. Employee’s at Kudler like recognition of their progress by receiving rewards and raises. Each employee meets with his or her management team on a daily basis to discuss goals and strengthen operations in their areas. This gives the employees a sense of contribution to the organization. Kudlers has maintained an atmosphere where employees feel comfortable and appreciated. In comparison of other companies Kudler is doing quite well financially. Kudler’s net revenues are showing tremendous growth. Kudler maintains a strong presence in the global marketplace.

Rfid in Pharmacy …

RFID in Pharmaceutical Industry In 2004, US Food and Drug Administration (FDA) has called for the implementation of RFID technology to track the distribution of prescription drugs in order to protect the medical supply chain from counterfeit drugs by 2007. Initially, California State Board of Pharmacy has mandated RFID technology but later extended implementation date until 2015. In 2007, Kalorama Information predicted in a report that market for RFID solutions in pharmaceutical industry would worth around $3. bn by 2012, but this got affected by the current global recession, extension given by California State Board of Pharmacy, and other challenges regarding implementation of RFID. A new research report of Jan 2010 revised the market for RFID products and services in the pharmaceutical industry that it will be worth $884m (â‚ ¬631m) in 2015. In 2008, RFID market was worth around $112m and predicted value of around $884m in 2015, with a compound annual growth rate (CAGR) of 34 pe r cent. Of the current market, 60 per cent is believed to be generated by hardware, with the remaining 40 per cent coming from software and services. RFID Cost As of today, a RFID tags, which is passive only (read-only) can store up to 2KB of data (96bit Serial Number), can cost up to 40 cents US. In case of an active tag (read and write) can cost between $5 to $10, depending upon the material and type of tag. Benefits/Potentials of RFID Counterfeiting Help in fighting against counterfeiting. The World Health Organization (WHO) estimates that about 6 percent of the world’s drugs are counterfeit. Fake prescription drugs costs Pharmaceutical companies around US$30 billion each year. Patient safety This is also related to counterfeiting, as fake drugs may look and feel like the real thing, but they are not. A report by WHO indicated that about 93 percent of cases it tracked didn’t have the correct amount of active ingredients. Brand protection Brand protection is very important for drug manufacturers, as single product-tampering incident can wreak long-term havoc on a company’s reputation. Operational efficiency Easy to identify expired or damaged products, and also they can be monitored not to enter into another supply or order. Retailers and distributor can have a better and clear understanding of inventory in warehouses. RFID Drivers for the Pharmaceutical Industry RFID presents the potential to provide tremendous benefits to the pharmaceutical and health care industries. Some of the key benefits projected with the use of RFID include: †¢ Drugs could be identified easily even if they are inside a container. †¢ Counterfeit drugs could be identified easily. †¢ Assurance that the ID on the bottle has not been forged or mislabeled. †¢ Helps in keeping track for drug’s expiry. †¢ Helps in fighting against products from being re-imported and resold at lower cost, which were exported to other developing countries. Unlike bar codes, RFID do not required to be in line-of-sight to read product information. †¢ If implemented across the whole supply chain, product movement and location can be tracked remotely. †¢ More information can be stored on RFID chip and unlike bar code prints, RFID chips can survive harsh conditions. †¢ Provides ability to reads more products per second as compare to bar code scanning procedure, requiring less human involvement. †¢ Increased potential for reducing clinical trial times by reducing errors and improving delivery accuracy. [pic] RFID Challenges for the Pharmaceutical Industry Lack of standards in technology i. e. whole supply chain should be using same standard. †¢ Unclear or poor businesses case about return-on-investment for pharmaceutical companies †¢ Wide spread deployment of RFID technology throughout the supply chain. †¢ Cost of implementing RFID infrastructure is very high, which is not attractive for distributors with low profit margin. Passive tag price ranges from 40 cents to $1 USD. †¢ A major retailer will have to invest around $400K at each distribution channel. †¢ Integration issue of RFID with current applications and technical infrastructure. Concerns over which RFID solution to pick which is flexible enough to accommodate multiple business processes. †¢ In case of hundreds of read per second, concerns over data quality and synchronization, if tag has been read multiple times or no read at all, or data error while reading and etc. †¢ Privacy and security concerns such as eavesdropping, tracking attack, fraudulent tags and readers, physical tamper attacks, denial of server (DOS) attacks, how much and what information drug manufacturer or supplier will store on tags and etc. [pic] [pic] References: ttp://www. tompkinsinc. com/publications/competitive_edge/articles/02-04-RFID_Pharma. asp http://www. ascet. com/documents. asp? d_ID=3435 http://www. rfidjournal. com/article/articleview/2435/1/1/ http://scm. ncsu. edu/public/facts/facs030123. htm http://www. aimglobal. org/technologies/rfid/rfid_faqs. aspl http://www. atkearney. com/index. php/Publications/busting-the-myths-of-pharma-rfid. html â€Å"Radio frequency identification technology: applications, technical challenges and strategies† by Suhong Li, John K. Visich, Bashee r M. Khumawala, Chen Zhang.

Public and Private Policing Essay

There are many similarities, as well as differences between public and private policing; however, despite differences public and private police tend to mirror each other to a certain extent (Nalla & Newman, 1990) Private policing serve as many roles in the community. Some of the major components of private policing are the alarm systems, investigative services and security guards. â€Å"Public police act on behalf of the government and society to enforce laws, maintain the peace, detect crime, respond to emergencies, assist victims of crime, and provide assistance in prosecuting offenders. (statcan. gc) Private police are seen to be concerned with the protection of personal and corporate interest while public police represent the interests of the public and enforce regulations of the judicial system. â€Å"Private policing, comparison to public policing, has been described as passive policing as to active policing, or as proactive and preventative rather than reactive: where public police generally react to the crime, private police through surveillance and presentation are seen to prevent crime (Wilson 1994) Private and public security has shared skills, experiences and security technologies such as video and training that bring them together. Both sectors share the same goal and that is to protect the people and their property. Police recruits are to go through training requirements to ensure that they are suitable for the job; however, public police go through a more standarized training at colleges and academies while private police differ depending on company and offer minimun training standards. (statcan. gc) There are many differences between the private and public security sector. Private securities have the ability to pick and choose the tasks and duties that are performed. This is one of the main advantages that private policing has over public policing. Private security perform duties such as securing gated communities by checking for residency or employment; dress such as T-shirts and bare feet in businesses that require appropriate attire; and behavior such as loud music and obscene behavior. This is also referred to as â€Å"profiling†, which public police has often been accused. Unlike the public police, private police are not hampered by their regulatory actions by probable cause. Private policing usually operates behind the traditional and legal boundaries where the public police cannot lawfully cross unless by invitation or probable cause. This leads to the private policing sector having a â€Å"broader enterprise than public policing, with a wider range of functions. † (South, 1988, p. 4) I’rivatv and public professionals have the authority to observe and report as well as the capability to act in good faith. With respect to the civil justice system, public officers have a qualified iminunity by Federal law against any civil lawsuits when acting in good faith. On the other hand, private security professionals have no qualified immunity against civil actions. Even private security professionals who act in good faith and follow the appropriate procedures on safety and security still have the possihility of civil actions being filed. Also, many of the laws that protect us from police abuse do not apply to the private sector. Constitutional safeguards that regulate police conduct, interrogation and evidence collection do not apply to private individuals. Information that is illegal for the government to collect about you can be collected by commercial data brokers, then purchased by the police. We’ve all seen policemen â€Å"reading people their rights† on television cop shows. If you’re detained by a private security guard, you don’t have nearly as many rights. Another major benefit with the private providers of security is their flexibility. They can, and will, perform most tasks they get paid to do. Their customers can demand a lot from them, since they are directly answerable to the paying clients and their needs. The private entrepreneurs are also forced to ‘do right’ by the market. If they fail, they will lose their money. Public police do not have the negotiation factor and are paid on salary, no matter how they perform or how efficient they are in performing their duties Public and private policing are major components in the criminal justice field. It would be impossible for our communities to feel secure without the combination of both forces. The focus has been on public and private policing to effectively interact and cooperate with each other. Understanding the importance of one another’s responsibilities and roles could lead to a great partnership. Throughout recent years, some law enforcement agencies have come to realize how to benefit from private policing. Las Vegas uses private security as surveillance in the many hotels and casinos and police are called in for arrests.

Customer Satisfaction of Hero Motocorp

PART 1 TOPICS * INDUSTRY OF AUTOMOBILE * HISTORY OF BIKE ————————————————- THE AUTOMOBILE INDUSTRY THE AUTOMOBILE INDUSTRY INDUSTRY PROFILE INTRODUCTION Industry Profile The market of two wheelers is very wide and because of technology, new products (two- wheeler) with new features are introduced day by day. The level of competition is also very high in two wheeler market. So, because of this competition the companies have to invest much more in research area for survival and success. The invention of the first two-wheeler is a much-discussable issue. â€Å"WHO invented the first motorcycle? this seems like a simple question, but the answer is quite complicated. Two-wheelers originated from the â€Å"safety† bicycle that is the bicycles with front and rear wheels of the same size with a pedal crank mechanism to drive the rear wheel. Those bicycles, in turn origin fr om high-wheel bicycles. The high-wheelers origin from an early type of pushbike, without pedals, propelled by the rider's feet pushing against the ground. These appeared around 1800, used iron-banded wagon wheels, and were called â€Å"bone-crushers,† both for their jarring ride, and their tendency to toss their riders The First MotorcycleWe are going to begin by looking at the first bikes. They didn’t work very well and they were not very fast but moved with being drawn by a horse or being pedalled. When you look at a motorcycle today, have you ever thought what the old bikes were like? Were they easy to ride? How fast did they go? Were they comfortable? To answer all these questions, we have got to go quite a long way back say about 100 years. The world was very different in those days and there must have been a feeling of great excitement.There was a great interest in science and engineering and almost every week, some fantastic new invention appeared. First there w ere gaslights and then electricity and new cures for many kinds of illnesses were always being announced this was period when people started thinking about how to travel quickly and safely. Before cars and bikes, the quickest mode of travelling was steam trains. And if there was a near to where you wanted to go then the next best thing was a stagecoach or paddle streamer. No one, except the very rich, could get from their own house to where they were going very quickly.Then in 1885, a German called Gottlieb Daimler made a small engine, which ran on a kind of petrol. It wasn’t a very good engine but it just worked. Daimler fitted the engine to a cycle type frame, which exactly had one wheel at the front and two wheels at the rear. In the following year, another German, Wilhelm Maybach rode the Daimler bike for a few meters- something which everyone thought was very brave. At last, a way of moving people directly from one place to another had been invented. Not everybody though t that this was a good idea.In England there was a law, which said that no vehicle powered by an engine could go faster than 4mph which is about as fast a s you walk. Many of the people were afraid and urged that the bike should be banned. But in 1896 an act was passed that bikes can travel 12mph speed-, which is considered to be a fantastic speed. At the same time, a French engineer called De Dion made the first real good engine for motorcycle and soon everyone was having a try at making complete machine. And this was the turning point where bike started getting its actual look many ideas poured in and were given shapes also.The Cardiovascular SystemThe British Bikes: Today we won’t see many British bikes on the road but most of the older bikes were make in Great Britain, which had its name and fame. Now we see very few of British Bikes. What went wrong? In 1900, bikes were not very good. They were hard to start, they had poor brakes and did not have much power but everyone thought they were marvellous. For the first time, person could have his own individual way of getting about. He had personal transport, which he could use the moment he wanted to. Above all else, these first motorcyclists felt the sense of freedom, which a bike gave them.The motorcycle manufacturers felt the same excitement. New designs appeared almost every day. Some were excellent and others silly but each factory learnt from others and bikes got better and better in just a few years. Then the First World War came in 1914, and the whole world changed. Bikes made in this first period, from 1885 until the end of 1914 are called veterans and the riders who are reliving how the first motorcyclists rode are still using many today. When the war came, the bikes went with the army. The fastest way to carry an urgent message was to send through a good rider on a bike.Here again a bike had a turning point and during this period bikes got opportunity to claim its stake in the market. It was considered to be best mode of travelling from remote area to urban and from plains to rough terrain. Where a horse rider could not think of moving, their bikes were able to do so. Moreover, a horse rider and horse would take rest after certain interval of travelling, the bikes did not require since it was machine. The History of the automobile actually began about 4,000 years ago when the first wheel was used for transportation in India.Several Italians recorded designs for wind-driven vehicles. The first was Guido da Vigevano in 1335. It was a windmill-type drive to gears and thus to wheels. Vaturio designed a similar vehicle that was also never built. Later Leonardo da Vinci designed clockwork-driven tricycle with tiller steering and a differential mechanism between the rear wheels. In the early 15th century, the Portuguese arrived in China and the interaction of two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power.By the 1600s, small steam-powered engine models were developed, but it was another century before a full-sized engine-powered vehicle was created. A Catholic priest named Father Ferdinan Verbiest is credited to have built a steam-powered vehicle for the Chinese Emperor Chien Lung in about 1678. There is no information about the vehicle, only the event. Since James Watt didn’t invent the steam engine until 1705, we can guess that this was possibly a model vehicle powered by a mechanism like Hero’s steam engine-a-spinning wheel with jets on the periphery.Although by the mid-15th century the idea of a self-propelled vehicle had been put into practice with the development of experimental vehicles powered by means of springs, clockworks, and the wind, Nicolas-Joseph Cugnot of France is considered to have built the first true automobile in 1769. Designed by Cugnot and constructed by M. Brezin, it is also the first vehicle to move under its own power for which there is a record . Cugnot’s three-wheeled steam-powered vehicle carried four persons and was meant to move artillery pieces.It had a top speed of a little more than 3. 2 km/h (2 mph) and had to stop every 20 minutes to build up a fresh steam. Evans was the first American who obtained a patent for â€Å"a self-propelled carriage. † He, in fact, attempted to create a two-in-one combination of a steam wagon and a flat-bottomed boat, which didn’t receive any attention in those days. During the 1830’s, the steam vehicle had made great advances. But stiff competition from railway companies and crude legislations in Britain forced the poor steam vehicle gradually out of use on roads.Carl Benz and Gottlieb Daimler, both Germans, share the credit of changing the transport habits of the world, for their efforts laid the foundation of the great motor industry, as we know it today. First, Carl Benz invented the petrol engine in 1885 and a year later Daimler made a car driven by motor of his own design and the rest is history. Daimler’s engine proved to be a great success mainly because of its less weight that could deliver 1000rpm and needed only very small and light vehicles to carry them.France too had joined the motoring scenario by 1890 when two Frenchmen Panhard and Levassor began producing vehicles powered by Daimler engine, and Daimler himself, possessed by the automobile spirit, went on adding new features to his engine. He built the first V-Twin engine with a glowing platinum tube to explode the cylinder gas-the very earliest form of sparking plug. Charles Duryea built a motor carriage in America with petrol engine in 1892, followed by Elwood Haynes in 1894, thus paving the way for motorcars in that country.For many years after the introduction of automobiles, three kinds of power sources were in common use: steam engines, gasoline or petrol engines, and electric motors. In 1900, over 2,300 automobiles were registered in New York, Boston, Massac husetts, and Chicago. Of these, 1,170 were steam cars, 800 were electric cars, and only 400 were gasoline cars. In ten years from the invention of the petrol engine, the motorcar had evolved itself into amazing designs and shapes. By 1898, there were 50 automobile-manufacturing companies in the United States, a number that rose to 241 by 1908.In that year, Henry Ford revolutionized the manufacture of automobiles with his assembly-line style of production and brought out the Model T, a car that was inexpensive, versatile, and easy to maintain. Herbert Austin and William Morris, two different carmakers, introduced mass production methods of assembly in the UK, thus paving the way for a revolution in the automobile industry. Austin Seven was the world’s first practical four-seater ‘baby car’ which brought the pleasures of motoring to many thousands of people who could not buy a larger, more expensive car.Even the ‘bull-nose’ Morris with front mounted en gine became the well-loved model and one of the most popular cars in the 1920s. Automobile manufacturers in the 1930s and 1940s refined and improved on the principles of Ford and other pioneers. Cars were generally large, and many were still extremely expensive and luxurious; many of the most collectible cars date from this time. The increased affluence of the United States after World War II led to the development of large, petrol-consuming vehicles, while most companies in Europe made smaller, more fuel-efficient cars.Edward Butler, an Englishman, built the first motor tricycle in 1884. The first gasoline-engine motorcycle to appear publicly was built by Gottlieb Daimler, of Bad Cannstatt, Germany, in 1885. Gottlieb Daimler, who later teamed up with Karl Benz to form the Daimler-Benz Corporation is credited with building the first motorcycle in 1885, one wheel in the front and one in the back, although it had a smaller spring-loaded outrigger wheel on each side. It was constructed mostly of wood, the wheels were of the iron-banded wooden-spokes wagon-type, and it definitely had a â€Å"bone-crusher† chassis!This two-wheeler was powered by a single-cylinder Otto-cycle engine, and may have had a spray-type carburetor. One of this type of machine was demonstrated at fairs and circuses in the eastern US in 1867. The first practical engines and motorcycles were designed by the French and Belgians, followed by British, German, Italian, and American makers. The popularity of the vehicle increased, especially after 1910. During World War FIRST the motorcycle was used by all branches of the armed forces in Europe, principally for dispatching. After the war it enjoyed a sport craze until the Great Depression began in 1929.After World War II motorcycles are being used for high-speed touring and sport competitions. During the 1950s with the help of Western Europe and parts of the United States, the development of a new type of vehicle that is light weighted motor cycle is become possible, later on it is known as moped. The first moped Originating in Germany as a 50-cubic-centimetre machine with simple controls and low initial cost, it was largely free of licensing and insurance regulations except in Great Britain. The more sophisticated motor scooter originated in Italy after World War II, led by manufacture of a 125-cubic-centimetre model.Even with strong competition from West Germany, France, Austria, and Britain, the Italian scooters maintained the leading position in the diminishing market India is the second largest manufacturer and producer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. This distinction was achieved due to variety of reasons like restrictive policy followed by the Government of India towards the passenger car industry, rising demand for personal transport, inefficiency in the public transportation system etc.The India n two-wheeler industry made a small beginning in the early 50s when Automobile Products of India started manufacturing scooters in the country. In 1948, Bajaj Auto began trading in imported Vespa scooters and three-wheelers. Finally, in 1960, it set up a shop to manufacture them in technical collaboration with Piaggio of Italy. The agreement expired in 1971. In the initial stages, the scooter segment was dominated by Automobile Products of India (API), it was later overtaken by Bajaj Auto.Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. Under the regulated regime, foreign companies were not allowed to operate in India. It was a complete seller market with the waiting period for getting a scooter from Bajaj Auto being as high as 12 years. Because of government regulation, foreign companies were not allowed to operate in Indian market. It was a complete seller market with the waiting period for ge tting a scooter from Bajaj Auto being as high as 12 years.The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and HERO MOTOCORP brought in the first two-stroke and four-stroke engine motorcycles respectively. The industry had a smooth ride in the 50s, 60s and 70s when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The two-wheeler market was opened to foreign competition in the mid-80s. And then the market leaders – Escorts and Enfield – were caught unaware by the attack of the 100cc bikes of the four Indo-Japanese joint ventures.With the new feature of fuel efficient low power bikes, demand swelled, resulting in HERO MOTOCORP – then the only producer of four stroke bikes (100cc category), gaining a top slot. The entry of Kinetic Honda in mid-eighties with a barometric scooter helped in providing ease of use to the scooter owners. This helped in inducing y oungsters and working women, towards buying scooters, who were earlier inclined towards moped purchases In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0. mn vehicles. Excluding HERO MOTOCORP, all the major producers suffered from recession. HERO MOTOCORP showed a marginal decline in 1992. The reasons for recession in the sector were the constant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crisis in consumer financing. Factors like increased production in 1992, due to new entrants joined with the recession in the industry resulted in companies either reporting losses or a fall in profits. Competitors of Two-Wheelers industriesHonda| Bajaj| HERO MOTOCORP| Kandaa | Kinetic| LML | Royal Enfield| Suzuki| TVS| Yamaha| Activa| Wave Dtsi| Pleasure | Thunder 100| Kineticx| Crd 100 Sd| Std| Heat| Sco oty Pep| Crux S| Dio| CT 100| CD deluxe| | 4s| Freedom Topper | Machismo| Zeus| Star std| Libero G5| Eterno| Platina| Splendor plus ; pro | | Nova| Freedom prima| Electra| Access| Star city| Gladiator | Shine| Discover| Splendor NXG| | Striker| Beamer| Thunderbold| Sling shot| Victor Edge | Ray| Unicorn| Pulsar| Passion pro ; Xpro| | Blaze| | 500 Ex| GS 150| Victor Glx 125| R15| Stunner| Avenger| Super splendor| | | | | | Apache | FZ| Twister| | Achiever| | | | | | Wego| Fazer|Dream Yuga| | Karizma ; ZMR| | | | | | | RX 125| CBR| | CBZ| | | | | | | YBR| | | Extreme| | | | | | | | | | Hunk| | | | | | | | | | Impulse| | | | | | | | | | Igniter| | | | | | | | | | Maestro| | | | | | | | TWO WHEELERS PRODUCTION TREND| Category| 2007-08 | 2008-09| 2009-10| 2010-11| 2011-12| Scooters| 937506| 848434| 935279| 987498| 1020013| Motorcycles| 2906323| 3876175| 4355168| 5193894| 6201214| Mopeds| 427498| 351612| 332294| 348437| 379574| Grand Total| 4271327| 5076221| 5622741| 6529829| 7600801| TWO WHEELERS DOMESTIC SALES TREND| Category| 2007-08 | 2008-09| 2009-10| 2010-11| 2011-12| Scooters| 908268| 825648| 886295| 922428| 908159|Motorcycles| 2887194| 3647493| 4170445| 4964753| 5815417| Mopeds| 408263| 338985| 307509| 322584| 332741| Grand Total| 4203725| 4812126| 5364249| 6209765| 7056317| TWO WHEELERS EXPORTS TREND| Category| 2007-08 | 2008-09| 2009-10| 2010-11| 2011-12| Scooters| 28332| 32566| 53687| 60699| 83873| Motorcycles| 56880| 123725| 187287| 277123| 386202| Mopeds| 18971| 23391| 24078| 28585| 43181| Grand Total| 104183| 179682| 265052| 366407| 513256| Source: www. autoindia. com/twowheeler 1. 1. 1 Growth of the Industry Today the growth rate of motorcycle industry is very high as compared to few years back. Two wheeler segment as a whole during the year 2004-05 grew by over 15%.This growth has been due to the Government's initiative on rural roads and better connectivity with major towns and cities, improved agricultural performance, upward trend of purchasing po wer in the hands of rural people. The northward trend of growth among two-wheelers is set to continue in the years ahead. Motorcycles Sales (Nos. ): 2007-08 | 2008-09| 2009-10| 2010-11| 2011-12| 2906323| 3876175| 4355168| 5193894| 6201214| Motorcycles account for nearly 80% of the total two wheeler sales in the country. This trend is set to continue as more and more models of two wheelers enter the market. The figures above show the sales of motor cycles over the years. ———————————————— HISTORY OF BIKE Throughout the centuries man has striven to expand his capabilities through the use of machines. His ever inventive mind has constantly devised ways to use tools to increase his abilities to explore the world around him, to go faster, deeper, higher and further than before. Coupled with his need to find new thrills, new adventures and new modes of transportation, the inventi on and refinement of the motorcycle seems an inevitable outcome. For me, the early years of the development of the motorcycle are especially fascinating as they hold of some of mans most bizarre experimental machinery.Before we get started on the history of the motorcycle itself, I feel a short review of it's predecessor, namely the bicycle, is in order, an invention without which the motor bicycle, as they were first called, may well have never come about. It would seem that Michelangelo conceived of the bicycle as early as the 14th century and his drawing shows a remarkable resemblance to the modern day bike. It had wheels of similar size and even pedals and a leather â€Å"chain†, albeit without any apparent means of steering. The first attempt at actually producing any sort of 2 wheeled conveyance fell on the shoulders of one Comte de Sivrac in the late 1791, though hardy a bicycle as we understand the meaning today. It was crude affair made entirely of wood with no pedal s, brakes or even steering.This early machine was referred to as a hobbyhorse and was considered nothing more than a curiosity or rich mans folly, an attitude that remained for a number of years, until the late 1800's. A person simply sat upon it and pushed it along with their feet in a sort of gliding walk. Then in 1869 some inventive person named William van Anden in New York added pedals directly to the front wheel, now at last we approach what can be called by modern terms, a bicycle. It also had free-wheeling pedals that allowed the wheel to turn while the pedals remained stationary and had a friction brake on the rear wheel operated by twisting one of the hand grips. Oddly enough these innovations did not appear on many other machines for quite some time. quickly became apparent however that the only way to increase speed or distance traveled per rotation of the pedals was to increase the size of the front wheel, leading to what became known as the High Wheeler. Unfortunately because of the high center of gravity and forward position of the rider, not only was some skill required to mount and dismount this contraption, but should the front wheel suddenly stop, the rider was thrown forward on his head, thus giving rise to the term â€Å"Taking a Header†. To overcome this difficulty, the small wheel was moved to the front giving rise to the High Wheeled â€Å"Safety† bicycle. Because of the difficulty in riding a high wheeler with the style of skirts worn by women at the turn of the century they were mostly confined to three wheelers specifically designed with them in mind.Now that we've looked at the precursor to the motorcycle lets turn our attention to the first motor bicycles. Curiously enough the first attempts to motorize a two wheeled vehicle were made before the high wheeler had been replaced by the modern safety bicycle, thus explaining why the first motor bicycles had a much larger front wheel, with one exception. In 1818 an attempt was made to fit a steam engine to a Drasiane hobbyhorse (see above) which had two similar sized wheels. This however, did not succeed in capturing a market, as can well be imagined when looking at the picture below of the Vocipedraisiavaporianna, and I therefore only mention it in passingThis curious contraction was supposedly built in 1818 and is shown in this French print under testing in the Luxembourg Gardens in Paris on April 5 of that year, thou actually invented in Germany. This print is from the collection of the Science Museum in London. It was a Drasine hobby horse being powered by a steam turbine engine in both front and rear wheels. It would appear to be somewhat top heavy, and never made it into production, which is probably just as well! American, Sylvester Howard Roper (1823-1896) invented a two-cylinder, steam-engine motorcycle (powered by coal) in 1867. This can be considered the first motorcycle, if you allow your description of a motorcycle to include a steam eng ine. Howard Roper also invented a steam engine car.Gottlieb Daimler – First Gas Engine Motorcycle German, Gottlieb Daimler invented the first gas-engine motorcycle in 1885, which was an engine attached to a wooden bike. That marked the moment in history when the dual development of a viable gas-powered engine and the modern bicycle collided. Gottlieb Daimler used a new engine invented by engineer, Nicolas Otto. Otto invented the first â€Å"Four-Stroke Internal-Combustion Engine† in 1876. He called it the â€Å"Otto Cycle Engine† As soon as he completed his engine, Daimler (a former Otto employee) built it into a motorcycle. 1877 Daimler-Maybach, France This is reputed to be the first version of Mr. G. Daimler motor bicycle.This again is from a French site and the best translation I could come up with for the caption is quoted below. â€Å"IT had a limited autonomy, but accomplishes anyway traverses it Paris to German Saint (15 Km) to the speed of 15km/h. The t ricycles to vapor of Meek in 1877, 1881 The Parkyns-Bateman Steam Tricycle. England 1885 The Daimler, Europe 1892 The five cylinder Millet, France 1894 Hilderbrand and Wolfmuller, France 1898 Orient-Aster, USA 1903FN (Fabrique Nationale) 188 cc, 2 hp engine Harley Davidson Model 7, 1911 Harley Davidson Model 11J w sidecar, 1915 Indian Board racer, 1920 PART 2 TOPICS ABOUT COMPANY HERO MOTOCORP ————————————————- CORPORATION PROFILEHERO MOTOCORP two wheelers have been on Indian roads since 1984 when Hero Cycles Ltd. tied up with Honda Motor Company to start a joint venture. Today, HERO MOTOCORP is taken to be the world's largest two-wheeler manufacturer. The HERO MOTOCORP story began with a simple vision – the vision of a mobile and an empowered India, powered by HERO MOTOCORP. This vision was driven by HERO MOTOCORP’s commitment to customer, quality and excell ence, and while doing so, maintains the highest standards of ethics and societal responsibilities. Twenty five years and 25 million two wheelers later, HERO MOTOCORP is closer to fulfilling this dream. This vision is the driving force behind everything that we do at HERO MOTOCORP.We understood that the fastest way to turn that dream into a reality is by remaining focused on that vision. Over the course of two and a half decades, and three successive joint venture agreements later, both partners have fine-tuned and perfected their roles as joint venture partners. What the two partners did was something quite basic. They simply stuck to their respective strengths. As one of the world's technology leaders in the automotive sector, Honda has been able to consistently provide technical know-how, design specifications and R&D innovations. This has lead to the development of world class, value for money motorcycles and scooters for the Indian market.Hero Group has taken on the singular and onerous responsibility of creating world-class manufacturing facilities with robust processes, building the supply chain, setting up an extensive distribution networks and providing insights into the mind of the Indian customer. Since both partners continue to focus on their respective strengths, they have been able to complement each other. In the process, HERO MOTOCORP is recognized today as one of the most successful joint ventures in the world. It is therefore no surprise that there are more HERO MOTOCORP bikes on this country's roads than the total population of some European countries put together! The company's meteoric growth in the two-wheeler market in India stems from an intrinsic ability to reach out and come closer to its customers, with every passing year.HERO MOTOCORP's bikes are sold and serviced through a network of over 3500 customer touch points, comprising a mix of dealers, service centers and stockiest located across rural and urban India. HERO MOTOCORP has bui lt two world-class manufacturing facilities at Dharuhera and Gurgaon in Haryana, and its third and most sophisticated plant at Haridwar has just completed a full year of operations. It is difficult to imagine that all this has happened in the span of just two and a half decades! The best is yet to come. During the year in review, HERO MOTOCORP powered its way in a market that, for all practical purposes, was feeling the full effects of the economic slowdown in India. With an economic recovery now clearly on the cards, HERO MOTOCORP is all set to ride into another summit.As Brijmohan Lall Munjal, the Chairman, HERO MOTOCORP Motors succinctly puts it, â€Å"We pioneered India's two wheeler industry, we've steered it through difficult times; now it is our responsibility to set the pace again. † ————————————————- HERO MOTOCORP MOTORS LTD HERO MOTOCORP Motors Ltd. is a r esult of the joint venture between India's Hero Group and Japanese Honda Motors Company in the year 1983. This joint venture has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide. HERO MOTOCORP is globally known of being the most fuel-efficient and the largest CBZ selling Indian Motorcycle Company.This is a relationship so harmonious that HERO MOTOCORP has managed to achieve indigenization of over 95 percent, a Honda record worldwide. The company is committed to provide the customer with excellence. A rich background of producing high value products at reasonable prices led the world's largest manufacturer of motorcycles to collaborate with the world's largest bicycle manufacturer. During 80s, HERO MOTOCORP became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. They company possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar are c apable to produce 4. 4 million units per year.They introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. The unique features like fuel conservation, safety riding courses and mobile workshops helped the group reach in the interiors of the country. Well-entrenched in the domestic market, HERO MOTOCORP Motors Ltd. turned its attention overseas, and exports have been steadily on the rise. The below chart shows the golden years in the history of HERO MOTOCORP :- 1985| CD-100| 1989| SLEEK| 1991| CD-100 SS| 1994| Splendor| 1997| Street| 1999| CBZ| 2001| PASSION| 2002| DAWN, AMBITION| 2003| CD-DAWN, SPLENDOR +, PASSION +, KARIZMA| 2005| SUPER-SPLENDOR,CD-DELUX, GLAMOUR, ACHIEVER|Year Event 1984 * He Company was incorporated on 19th January, at New Delhi. The Company Manufacture motor cycles up to 100 cc capacity. The Company was promoted by Hero Cycles (P) Ltd. (HCPL). * The Company entered into a technical-cum-financial collaboration agreemen t with Honda Motor Co. Ltd. , Japan (HML). As per this collaboration agreement, HML was to furnish complete technical information and know-how and trade secrets and other relevant data. * HERO MOTOCORP CD-100 is the first four stroke motorcycle to be introduced in India in 100cc range. 1985 1986 * 36, 00,000 rights equity shares issued at par in prop. 3:10. 990 * In the domestic market the Company was reported to have a market share of 46%. 1994 * The Company's production and turnover increased to 1, 83,490 motorcycles and Rs. 483. 85 crores respectively due to growth in demand for two wheelers and declining inflation. 1995 * A new Technical Collaboration Agreement has been signed with Honda Motor Co. Ltd. , Japan for the period up to the year 2004 which includes technology related to models of higher Engine displacement. 1997 * HERO MOTOCORP Motors Ltd (HHML) has set up a new motorcycle plant in Gurgaon, near Delhi for the manufacture of the Honda Super Cub 100 cc stepthro bike 199 8 Honda Motor Company Ltd of Japan (Honda) and Kinetic Honda Motor Ltd (KHML) have signed a five-year licence and technical assistance agreement under which KHML will continue to receive the technical knowhow, critical vehicle parts and access to Honda's markets even after the sale of Honda stake in KHML to Kinetic Engineering Ltd (KEL). * The Company changed the paradigm in two-wheelers by launching the most powerful and fast bike- CBZ (e) with a unique feature of Transient Power Fuel Control (TPEC) system. 1999 * Leading two-wheelers manufacturer Hero Motors has formed a joint venture with Briggs Stratton of US to develop and manufacture four-stroke engines for mopeds and scooters in India, a top company. 2000 HERO MOTOCORP Motors Ltd. and Tata Finance Ltd. have signed a national tie-up agreement. The Company is the largest manufacturer of motorcycles in the country. * He Company was ranked as the 9th Highest Value Creator among 12 industry groups within the Bombay Stock Exchange top 100 companies over a five year period (1994-99). 2001 * HERO MOTOCORP Motors Ltd. has launched a new 100cc motorcycle named `Passion'. 2002 * Becomes the world's largest two wheeler company by selling 1. 3 million vehicles in 2001 2003 * Launches its cheapest 100cc motorbike ‘CD Dawn' * Bikes production capacity at two of its manufacturing facilities to three lakh units Achieves milestone by producing five million bikes from its Dharuhera plant in Haryana * Launches its new 223-cc, 16. 8 BHP Karizma at Rs 79,000 * The company has bagged two Total Customer Satisfaction (TCS) Awards. * HERO MOTOCORP Karizma bags BBC Bike of the Yr Award 2004 * HERO MOTOCORP unveils new version of Ambition * Hero Motors introduces ‘Sting' new 4-stroke bike 2005 * Two-wheeler major HERO MOTOCORP on October 5 announced launch of its first scooter ‘Pleasure' * HERO MOTOCORP rolls out 150-cc motorcycle Achiever 2006 * HERO MOTOCORP launches CBZ variant X-treme * HERO MOTOCORP announce d the launch of two new variants the new ‘Glamour' and * ‘Passion Plus' limited edition. 2009 HERO MOTOCORP motors launched new bike KARIZMA ZMR. Basic Organization Chart New Organization Chart ————————————————- BOARD OF DIRECTORS No. | Name of the Directors| Designation| 1| Mr. Brijmohan Lall Munjal| Chairman & Whole-timeDirector| 2| Mr. Pawan Munjal | Managing Director & CEO| 3| Mr. Toshiaki Nakagawa | Joint Managing Director| 4| Mr. Sumihisa Fukuda| Technical Director| 5| Mr. Om Prakash Munjal| Non-executive Director| 6| Mr. Sunil Kant Munjal| Non-executive Director| 7| Mr. Masahiro Takedagawa| Non-executive Director| 8| Mr. Satoshi Matsuzawa(Alternate Director to Mr. Takashi Nagai)| Non-executive Director| 9| Mr.Pradeep Dinodia | Non-executive ; Independent Director| 10| Gen. (Retd. ) V. P. Malik| Non-executive ; Independent Director| 11| Mr. Analjit Singh| Non-executive ; Independent Director| 12| Dr. Pritam Singh| Non-executive ; Independent Director| 13| Ms. Shobhana Bhartia| Non-executive ; Independent Director| 14. | Mr. Meleveetil Damodaran| Non-executive ; Independent Director| 15. | Mr. Ravi Nath| Non-executive ; Independent Director| ————————————————- PROFILE OF DIRECTORS | DR. BRIJMOHANLALL MUNJAL Mr. Munjal is the founder Director and Chairman of the Company and the $3. billion Hero Group. He is the Past President of Confederation of Indian Industry (CII), Society of Indian Automobile Manufacturers (SIAM) and was a Member of the Board of the Country's Central Bank (Reserve Bank of India). In recognition of his contribution to industry, Mr. Munjal was conferred the Padma Bhushan Award by the Union Government. Mr. Munjal is currently on the board of the following Public Limited Companies:Dr. Brijmohan Lall Munjal is currently on the board of the following Public Limited companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp. Ltd. | Chairman and Whole-time Director| 2| Hero FinCorp Ltd. | Chairman| | Easy Bill Limited| Director| 4| Hero InvestCorp Limited| Director| 5| Munjal Showa Limited| Director| 6| Rockman Industries Ltd. | Director| 7| Shivam Autotech Limited| Director| 8| Survam Infrastructure Ltd. | Director| | | MR. PAWAN MUNJAL | Mr. Munjal is the Managing Director and CEO of the Company. He is responsible for growth and strategic planning for the entire Group. A graduate in Mechanical Engineering, Mr. Munjal has been instrumental in bringing about technological and managerial excellence in the Company's operations. He has been the Chairman of several Committees of CII.He is also on the board of Indian Institute of Management, Lucknow and Indian School of Business. An avid golfer, Mr. Munjal is Past Chairman of the Asian PGA Tour Board of Directors and the Past President of Professional Golfers Association of India (PGAI). Under his guidance, Hero MotoCorp launched the Hero Indian Sports Academy (HISA) in collaboration with Laure us Foundation to provide equal opportunities in sports to various communities and to reward talent in the country. |   | | | | | Mr. Munjal is currently on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Managing Director ; CEO| 2| Hero FinCorp Ltd. | Director| 3| Hero InvestCorp Limited| Director| | Hero Realty ; Infra Limited| Director| 5| Rockman Industries Limited| Director| MR. SUNIL KANT MUNJAL Mr. Munjal was appointed on the Board of Directors of the Company on August 25, 2006 as an Non Executive Director of the Company. After his graduation, he underwent training in the field of Mechanical Engineering. In the year 2011, he was appointed as the Jt. Managing Director of the Company effective August 17, 2011 for a period of 5 years. Mr. Munjal has also been the President of Confederation of Indian Industry (CII). He is also on the Board of Indian School of Business, Hyderabad and is the visiting faculty at various Business Schools and Corporate.His specialization is in Business Studies and Holistic Management Practices. Apart from the above he is a member of Prime Minister's Council on Trade and Industry, Consultative Group on Industry, Planning Commission, Government of India and SEBI Committee on Disclosures. He has made significant contributions to some of the National-level Economic and Labor reforms in India in the capacity of Chairman or as a member. |   | Mr. Munjal is currently on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Jt. Managing Director| 2| Hero Corporate Services Limited| Chairman| 3| Hero Management Service Limited| Chairman| 4| Shivam Autotech Limited| Chairman| | Arrow Infra Limited| Director| 6| DCM Shriram Consolidated Limited| Director| 7| Easy Bill Limited| Director| 8| Hero InvestCorp Limited| Director| 9| Hero Life Insurance Co. Limited| Director| 10| Hero Mind mine Institute Limited| Director| 11| Hero Realty & Infra Limited| Director| 12| Rockman Industries Ltd. | Director| 13| Satyam Auto Components Limited| Director| MR. SUMAN KANT MUNJAL Mr. Munjal was appointed as an Additional Director on the Board of the Company on July 29, 2010. Mr. Munjal is the Managing Director of Rockman Industries Ltd. , one of the leading suppliers of Aluminum Die Casting, Machined and Painted Assemblies to Hero MotoCorp Ltd. Mr.Munjal, a graduate in Commerce, possesses rich experience and expertise in business management and thus has been instrumental in elevating Rockman Industries Ltd. to its current status. Mr. Munjal is currently on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Director| 2| Rockman Industries Limited| Managing Director| 3| Hero Corporate Service Limited| Director| 4| Hero InvestCorp Limited| Director| 5| Hero Steels Limited| Director| 6| Munjal Acme Packaging Systems Limited| Director| 7| Survam Infrastructure Ltd. | Director| MR. PAUL EDGERLEY Mr. Edgerley was appointed as an Additional Director on the Board of the Company on May 4, 2011 in the category of Non-Executive Director. Mr.Edgerley has been a Managing Director at Bain Capital since 1990, a private investment firm with over $65 billion in assets under their management, where he focuses on investment in the industrial and consumer product sectors. He is currently on the board of The Boston Celtics, Keystone Automotive, Steel Dynamics, Sensate Technologies, MEI Conlux, HD Supply and Hero Investments Pvt. Limited. Mr. Edgerley is also a member of the Dean Advisory Board at Harvard Business School, Kansas State University Foundation, The Shamrock Foundation, serves on the US Board of The Right to Play and New Profit, Inc. He is a certified working p ublic accountant. He was also awarded an MBA with distinction from Harvard Business School and a BS from Kansas State University. He brings with him enriched experience in the field of finance and administration. Mr.Edgerley is currently on the Board of the following company : No. | Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Director| MR. PRADEEP DINODIA Mr. Dinodia was appointed as an Additional Director on the Board of the Company on March 31, 2001 in the category of Non-Executive and Independent Director. Mr. Dinodia is a fellow member of The Institute of Chartered Accountants of India and a senior partner in the Delhi-based Chartered Accountancy firm M/s. S. R. Dinodia & Company. He has considerable experience in corporate affairs and allied legal and taxation matters. Mr. Dinodia is on the board of the following Public Limited Companies: No. Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Director| 2| Shriram Pistons & Rings Limited| Chairman| 3| DCM Shriram Consolidated Limited| Director| 4| DFM Foods Limited| Director| 5| Hero Corporate Services Limited| Director| 6| J. K. Lakshmi Cement Limited| Director| 7| Micrometric Grinding Technologies Limited| Director| 8| SPR International Auto Exports Limited| Director| 9| Ultima Finvest Limited| Director| GEN. (RETD. ) V. P. Malik Gen. Malik was appointed as an Additional Director on the Board of the Company on May 4, 2001 in the category of Non-Executive and Independent Director. Gen. Malik retired as Chief of the Indian Army in September, 2000.During his distinguished military career, he received number of awards including the Ati Vishista Seva Medal (AVSM) and the Param Vishishta Seva Medal (PVSM) – the highest National award for distinguished services. Gen. Malik is on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp Limited| Director| DR. PRITAM SINGH Dr. Singh was appointed as an Additional Director on the Bo ard of the Company on September 28, 2004. in the category of Non-Executive and Independent Director. He is author of seven academically reputed books and over 50 research papers. Dr. Pritam Singh is one of the pioneers of Management Education in India who has devoted his life to the development of Management Education in India and abroad. Dr.Singh received the Padam Shri Award in 2003 for his contributions to this field. Dr. Singh is also on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Dish TV India Limited| Director| 2| Godrej Properties Limited| Director| 3| Hero MotoCorp Ltd. | Director| 4| Parsvnath Developers Limited| Director| MR. M. DAMODARAN Mr. Damodaran has been appointed as an Additional Director i. e. June 16, 2008 in the category of Non-Executive and Independent Director. Mr. Damodaran, aged 61 years was born on May 4, 1947 and belongs to the Indian Administrative Service, Manipur-Tripura Cadre. He had held various cov eted positions in Government / Public Sector and Regulatory Bodies.In the past he held the position of Joint Secretary (Banking Division) in the Ministry of Finance, Chairman Unit Trust of India. He headed the IDBI bank before being appointed as the Chairman of the Securities and Exchange Board of India (SEBI), the country's security market watchdog. He was also appointed as officer on special duty with the Reserve Bank of India dealing primarily with the restructuring of three identified weak public sector banks. Mr. Damodaran is currently on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Director| 2| TVS Automobile Solutions Ltd| Chairman| 3| Bennett, Coleman and Company Ltd. | Director| | Hindalco Industries Limited| Director| 5| ING Vyasya Bank Limited| Director| 6| L ; T Infrastructure Finance Co. Ltd. | Director| 7| RSB Transmissions (I) Limited| Director| 8| S Kumar’s Nationwide Limited| Director| 9 | Sobha Developers Limited| Director| 10| Tech Mahindra Limited| Director| 11| UltraTech Cement Limited| Director| MR. RAVI NATH Mr. Nath has been appointed as an Additional Director w. e. f. October 14, 2009 in the category of Non-Executive and Independent Director. Mr. Nath, aged 64 years is an Advocate of Supreme Court of India. He is a Partner of one of the India's oldest legal firms Rajinder Narain & Co. He has done his B.Com (Honours), LLB, International and Competitive Laws from King's College, London, and PIL from Harvard. He did his apprentice from Sinclair Roche and Temperley, London. He brings with him rich and specialized experience in the field of Corporate and Commercial law, Asset Finance, Aviation and Cross Border issues of nearly 40 illustrious years. He has also been recognized several times by Euro money and others as a leading lawyer in the field of Mergers ; Acquisitions. He is listed in Who's Who and Legal 500. The Bar Association of India conferred its highest honour on him. Mr. Nath is also on the board of the following Public Limited Companies: No. Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Director| 2| Kanoria Chemicals & Industries Ltd. | Director| 3| Somany Ceramics Ltd. | Director| 4| Voith Paper Fabrics India Ltd. | Director| Dr. ANAND C. BURMAN Dr. Burman has been appointed as an Additional Director w. e. f. January 13, 2010 in the category of Non-Executive and Independent Director. Dr. Burman is an eminent Industrialist with particular interests in the areas of Research and Development in the Pharmaceutical Sciences as well as Biotechnology and Technology issues. Dr. Burman has Doctorate in the area of Pharmaceutical Chemistry from the University of Kansas, USA.He is currently the Chairman of Dabur India Limited. He is also a member in the Council of Governors at Birkbeck College, University of London. Dr. Burman is also on the board of the following Public Limited Companies: No. | Name of Company| Nature of Offi ce| 1| Hero MotoCorp Ltd. | Director| 2| Althea Lifesciences Limited| Director| 3| Aviva Life Insurance Co. India Limited| Director| 4| Dabur India Limited| Director| 5| Dabur Pharmaceutical Limited| Director| 6| Ester Industries Limited| Director| 7| H&B Stores Limited| Director| 8| Hindustan Motors Limited| Director| ————————————————- PROMINENT AWARDS TO THE COMPANYYear| Awards & Recognitions| 2009| ET Awards for Corporate Excellence – HERO MOTOCORP is the winner of the â€Å"Company of the Year† award for 2008 – 09. | | 2008| NDTV Profit Business Leadership Award 2008 – HERO MOTOCORP Wins the Coveted â€Å"NDTV Profit Business Leadership Award 2008†³| TNS Voice of the Customer Awards:| * No. 1 executive motorcycle Splendor NXG * No. 1 standard motorcycle CD Deluxe * No. premium motorcycle CBZ Xtreme| | 2007| The NDTV Profit Car India & Bike India Awards 2007 in the following category:| * Overall â€Å"Bike of the Year† – CBZ X-treme * â€Å"Bike of the Year† – CBZ X-treme (up to 150 cc category) | | 006 | Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian Two Wheeler Company). Best in its class awards for each category by TNS Total Customer Satisfaction Awards 2006:| * Splendor Plus (Executive) * CD Deluxe (Entry) * Pleasure (Gearless Scooters)| HERO MOTOCORP Splendor rated as India's most preferred two-wheeler brand at the Awaaz Consumer Awards 2006. | 2005 | Awaaz Consumer Awards 2005 – India's most preferred two-wheeler brand by CNBC in the ‘Automobiles' category. Bike Maker of the Year Award by Overdrive Magazine. | 2004 | Winner of the Review 200 – Asia's Leading Companies Award (3rd Rank amongst the top 10 Indian companies. | 2003 | Most Respected Company in Automobile Sector by Business World. | 2002| Ranked 4th in ‘Overall Best Manag ed Company' category, ranked 3rd in ‘Best Financial Management' and ‘Best Operational Efficiency' category, and ranked 6th in ‘Overall Best Investor Relations' category, by Asia money. | 2001 | Winner of the Review 200 – Asia’s Leading Companies Award (9th Rank amongst the top 10 Indian Companies). Winner of Three Leaves Award for showing Corporate Environment Responsibility in the Automobile Sector by Centre for Science ; Environment. | 1999 | National Productivity Award for the Best Productivity Award in the category of Automobile ; Tractor presented by Vice President of India. 1995 | The Analyst Award 1995 presented to HERO MOTOCORP Motors Ltd. on being ranked 9th amongst the most investor rewarding companies in India. | 1995 | National Award for outstanding contribution to the Development of Indian Small Scale Industry (NSIC Award – Presented by President of India). | 1991 | Economic Times-Harvard Business School Award for Corporate Perform ance to HERO MOTOCORP Motors Ltd. | ————————————————- PRODUCT PROFILE product| Product name| Showroom price| | HERO MOTOCORP CD-Dawn STD(97. 20 cc) | Rs. 44,681| | HERO MOTOCORP HF-Deluxe SPOKEHF-Deluxe CASTHF-Deluxe SPOKE(SS)HF-Deluxe CAST(SS)(97. 20 cc) | Rs. 48,292Rs. 50,255Rs. 50,929Rs. 51,939| HERO MOTOCORP Splendor Plus SPOKESplendor Plus CASTSplendor Pro SPOKESplendor Pro CASTSplendor Pro SPOKE (SS)Splendor Pro CAST (SS)(97. 20 cc)| Rs. 53,061Rs. 54,183Rs. 54,071Rs. 55,192Rs. 56,315Rs. 57,438| | HERO MOTOCORP Splendor NXG CASTSplendor NXG SPOKE (SS)Splendor NXG CAST (SS)(100 cc)| Rs. 53,321Rs. 54,669Rs. 55,791| | HERO MOTOCORP Passion Pro DRK SPOKEPassion Pro DRK CASTPassion Pro SPOKE (SS)Passion Pro CAST (SS)Passion Pro DISK (SS)(97. 20 cc)| Rs. 55,418Rs. 56,540Rs. 57,661Rs. 58784Rs. 61,028| | HERO MOTOCORP Passion X-Pro CASTPassion X-Pro SPOKEPassion X-Pro CAST S. S. Passion X-Pro SPOKE S. S. Passion X-Pro CAST DISK S. S. | Rs. 58,166Rs. 57,044Rs. 60,411Rs. 9,289Rs 62,655| | HERO MOTOCORP Super Splendor S. S(124. 70 cc)| Rs. 61,495| | HERO MOTOCORP Glamour DRUM SS NEWGlamour CAST DISK (SS)Glamour FI DISK (SS)(125 cc)| Rs. 63,299Rs. 65,544Rs. 73,539| | HERO MOTOCORP Achiever CAST(150 cc)| Rs. 69,568| | HERO MOTOCORP CBZ Extreme REAR DRUMCBZ Extreme FR& RR DISK| Rs. 78,477Rs. 81,843| | HERO MOTOCORP Hunk CAST FR DISK (SS)Hunk CAST FR & RR DISK (SS)| Rs. 76,836Rs. 80,203| | HERO MOTOCORP Karizma BLACK WHEELKarizma-ZMR (FI-NEW)(225cc)| Rs. 92,205Rs. 1,14,500| | HERO MOTOCORP Igniter CAST (SS)HERO MOTOCORP Igniter DISK CAST (SS)| Rs. 67,423Rs. 69,568| | HERO MOTOCORP- ExtremeHERO MOTOCORP-Extreme FR & RR| Rs. 79,599Rs. 2,966| | HERO MOTOCORP Impulse| Rs. 81,538| | HERO MOTOCORP Maestro| Rs. 58,145| | HERO MOTOCORP Pleasure-NEW(102 cc)| Rs. 53,007| PART 3 TOPICS * REVIEW OF LITERATURE ——————— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- REVIEW OF LITERATURE Literature review Preference or taste is a concept used in the social science particularly economics, it assumes a real or imagined â€Å"choice† between alternatives and the possibility of rank ordering of these alternatives based on happiness, satisfaction, gratification, enjoyment, utility they provide more generally. It can be seen as a source of motivation. Cognitive sciences individual preferences enable choice of objectives goals.Also more consumption of a normal goods is generally ( but not always ) assumed to be preferred to less consumption. Preference rank translation is a mathematical technique used by marketers to convert stated preferences in to purchase probabilities that is into an estimate of actual buying behavior. It takes survey data on consumers preferences and converts it in to actual purchase probability. One consumer would in general have different consumption behav iors or preference from another. He may spend money on computers and technical books while the other may spend on two-wheelers. Availability of this information on consumer preference will be of great value to a marketing company.A bank or a credit card company that can use this information to target different groups of consumer for improved response rate or profit. By the same to key information on conception preference of the residents in one specific region for improved profit. Therefore it is very important to have a tool that can help analysis consumers behavior and forecast the changes in purchase pattern and changes in purchase trend. According to tray Norcross, London, I believe very strongly that consumers have a right just because it is getting harder to reach consumers doesn’t mean that marketers should be more devious or more forceful in their attempts to reach us. In fact quite the opposite, many of us are happy to be contacted with relevant timely, meaningful of fers.But it’s going to be on our terms, no longer victims of aggressive marketing we want to participate in the process with trusted brands and partners. Come and hang out with me here on consumer preference and learn how as a consumer. You can have more control than you thought. How you can research people in an effective and respectful way. TOPICS CONCEPT OF CUSTOMER SATISFACTION PART 4 ————————————————- CONCEPT OF SATISFACTION Concept Customer satisfaction: Satisfaction is the consumer’s fulfilment response. It is a judgement that product or service feature, or product or service itself, provides a pleasurable level of consumption-related fulfilment.Satisfaction is person’s feeling of pleasure or disappointment resulting from company’s product perceived performance in reaction to his/her expectation. Customer Satisfaction: Satisfaction: †Å"Satisfaction is a new way for customers and organization to work together to get answers, solve problems, and create new and better products ; services† CUSTOMER SATISFACTION: The usual measures of customer satisfaction involve a survey with a set of statements using a Likert Technique or scale. The customer is asked to evaluate each statement and in term of their perception and expectation of the performance of the organization being measured. Customer satisfaction measures the gap between customer experiences and expectations.If a customer’s experience of a product or dealer service exceeds his/her expectations, then the exceeded amount will equal satisfaction. And conversely, if the Customer’s experience falls short of expectation, the short fall will be equal dissatisfaction. Thus, customer satisfaction is the art of managing customer expectation and experience. Hence it can be seen that a two-wheeler has changed from a luxury item to a necessity. This indi cates that the present market condition is very good ; future of the indenting seems to be highly potential, hence many new entrants are entering the industry and making the competition even more enthusiastic. In this project report, we will find out the satisfaction level of the Hero MotoCorp Bikes owners in Surat city.The problem it is facing in the present market scenario. This project evaluates the various factors that keep the customer satisfied. It also evaluates the various factors that influence a customer to buy the bikes. While selecting a bikes, the various aspects that have to be given a thought with respect to Brand Image, Colour, Fuel efficiency, technology used, etc†¦ The extent to which a product perceived performance matches a buyer’s expectations. If the product’s performance falls short of expectations, the buyer is dissatisfied. If performance matches or exceeds expectations, the buyer is satisfied or delighted. Expectations shape customer perc eption of product / firm’s performance.Customer perceptions of the firm and its offer are shaped by: * Work of mouth publicity – like recommendations from friends , relatives, neighbours and peer group at work place. * Personal experience on the part of the customers. * Personal needs of individual customers. * External communication like the publicity of the firm in the media and its advertisement and other corporate communications. The study also finds the percentage of respondents who claim the dealership personnel attempted to influence their response to satisfaction surveys doubles to 12 percent when service is not up to par, when the work was not completed right the first time, or when the vehicle was not ready when promised. Clearly some dealer personnel are attempting to mitigate a problem they know they have. But the attempt is usually transparent, and comes off as disingenuous,† said Ivers. â€Å"Auto companies and dealers recognize the obvious benefit s of satisfying customers. Satisfied customers often bring repeat business and tell their acquaintances about the experience. While a few dealer personnel find creative ways to garner positive feedback, even when it’s undeserved, the reality is customer satisfaction is driven by truly satisfying customers, not trying to influence their satisfaction surveys. † A business term is a measure of how products and services supplied by a companmeet or surpass(better than) customer exprctation.When conducting a customer satisfaction survey, what you ask the customer is important. How, when and hoe often you ask these questions ars also important. However, the most important thing about conducting a customer satisfaction survey is what you do with the answer. Customer satisfaction will come acros the many situation where the organization need to evaluate customer perception of difference attributes of a product and his satisfaction there of. The customer satisfaction is very usef ul for the identifications of the customer requirements, establishment of products functional requirements , and also veryuseful for the concept of the product development. Customer satisfaction in 7 steps (4) encourage face to face dealings 2 respond to messages promptly and keep your clients informed. 3 be friendly and approachable 4 have a clerly defined customer service policy 5 attention to detail 6 anticipate your client’s needs and go out of your way to help themout 7 honour your promises So, customer satisfaction of a function of perceived performance and expectation. If the performance falls short of expectation, the customer is dissatisfied. If the performance matches the expectation, the customer is satisfied. If the performance exceeds expectation, the customer is highly satisfied or delighted. Tools for tracking and measuring customer satisfactionThere are four following tools for tracking and measuring customer satisfaction:- * Complaint and suggestion system. * Customer satisfaction survey. * Lost customer analysis. But among them customer satisfaction survey is suitable because responsive companies measure customer satisfaction direct by conduction periodic survey. CUSTOMER SERVICE: This is the most important department in a courier service. Customer service department should be very well trained and they should have good product knowledge. It is imperative that they treat each client as an important one. Problems are bound to occur due to circumstances beyond our control, but the customer service should be able to answer these clients and should not run away from the problems.At the branch level the operator or office assistant will have the dual responsibility of receiving collection calls as well as customer service calls. RESPONSIBILITIES OF A CUSTOMER SERVICE * Helping customers in trouble * Working for customer satisfaction * Upholding the company’s image * Increasing the company’s business * Supporting and carrying o ut the company’s policy of service excellence * Being an important link between the management and the customer. FEW THOUGHTS ABOUT CUSTOMER CARE * A customer is the most important person to enter our place of business. * A customer is not dependent on us we are dependent on him. He pays our salary. A customer is a person who brings us his wants; it is our job, duty and privilege to handle him with promptness courtesy and consideration. * The company that cares for the customers does not have to be anxious about its profitability and growth. * A customer is not an interruption to our work. He is the purpose of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to serve him. * Customers do not buy a product, unless they are useful, convenient, attractive, durable and reliable. * The employee who cares for the customer does not have to be anxious or worried about his job security and incomes. â€Å"STRANGER† is a Ã¢â‚¬Ë œfriend’ whom we have yet to meet.WHY CUSTOMERS QUIT * 1% due to death. * 3% move away * 5% form other friendships. * 9% for competitive reasons. * 14% because of product dissatisfaction. * 68% quit because of attitude of indifference towards customer service. WHAT DISPLACES THE CUSTOMER * Delay in responding. * Ignoring his presence. * Over charging without prior notice or explanation. * Untidy office. * Unmanned counter and telephone. * Show rules instead of being helpful. * Delaying refunds and dues. * Make him appear small, by not showing respect. PART 5 TOPICS PROBLEM IDENTIFICATION ————————————————- PROBLEM IDENTIFICATION BACKGROUND OF THE STUDY:As customers satisfaction is the key element for progress companies must give more priority to ever changing needs of the customer. STATEMENT OF PROBLEM: * A well define problem is half solution of that problem. So it represent single most important step to be Identification of problem and definition of it. And that is this task is heart of research work. * Here in the research view, problem identification means either converting management problem in to research problem or converting marketing in to research proposal. * HERO MOTOCORP wants to know the customer satisfaction level of HERO MOTOCORP bike, why the customer of HERO MOTOCORP satisfied or dissatisfied with product. * To under take customer satisfaction level of HERO MOTOCORP at DHRU AUTOMOBILEES. ———————————————— OBJECTIVES OF STUDY Following are the major objective the research study .OBJECTIVE OF THE STUDY The present study has been conducted in order to * Know the customer awareness level of HERO MOTOCORP Company’s product range. * To make a satisfaction analysis of people on the performance, aesthetics, features, se rviceability and company image of HERO MOTOCORP Bikes they own. * To analyze the attitude and perception level of people towards the HERO MOTOCORP Bikes they own * To know the present consumer preference in the market. * To offer suggestion based on the findings. * To know the satisfaction level of customers. To find out which features attract to the customers. * To find out the factors which are important while purchasing HERO MOTOCORP products? * To track the factor affecting satisfaction level of customers and perception in view point of Customers ————————————————- LIMITATION OF STUDY Following are the major limitation the research study * Scope/area of study is restricted to only Surat city. * Time duration of study is duly 6 weeks. * Study considered only few samples of customers. * The information collected by interview can be biased to a little extent as they expres s them. ————————————————- SIGNIFICANCE The study is useful to know the customer satisfaction of HERO MOTOCORP bike. * The study is also too useful to know different criteria which are important for taking the decision about changes in various systems. * The report is useful to know the